Local SEO Agencies: STOP Shooting in the Dark. The most critical decision you'll ever make when optimizing your Google Business Profile isn’t just about setting it up. It’s about choosing the RIGHT primary and secondary categories AND understanding your power (or don’t have) to build your topical authority. If you screw this up, you’re wasting your time, money, and effort.

Here’s what no one else will tell you:

Most of you are guessing, hoping Google will magically reward you for half-baked category choices and mismatched content strategies. WRONG. Google isn’t handing out participation trophies. It rewards topical authority—and if you don’t have it, you’re DEAD IN THE WATER.

Your Categories Are Useless Without THIS:

Selecting the right category is step one, but here’s the kicker: If your website content doesn’t SCREAM relevance to that category, you’re done. Every page, every post, and every pixel needs to align perfectly with the primary category AND support the secondary ones. And let me tell you—your blog? It’s not a decoration. It must be a content-generating machine that drives depth, authority, and relevance.

Let’s get real. How many of you are targeting the wrong keywords? I’ve seen your setups, and you’re chasing keywords that Google isn’t even paying attention to anymore. Did you check if, in the last 3 months, search volume for many of your keywords has dropped by 20, 30,50-70%? Yet, here you are, spending HOURS optimizing for terms no one’s searching for.

That’s the equivalent of building a Ferrari engine and filling it with cheap gas—it’ll never perform.

What Happens If You Keep Screwing This Up?

Here’s a glimpse of your future if you keep winging it without real data:

Fewer clicks.

Embarrassingly low impressions.

ZERO engagement.

Why? Because Google is hungry for validation, and if your site and GBP content aren’t feeding it what it wants, you’ll be starved of results. Google pulls content from your site and your profile to determine if you’re worth ranking. And if your content doesn’t align with the right keywords, categories, and search queries, you’re invisible. Period.

I’ve had people tell me, “But Matteo, I’m ranked #1, and I’m STILL not getting clicks!” Guess what? Being at the top doesn’t mean anything if your strategy is trash. You’re handing clicks and conversions to competitors who know what they’re doing.

Time Is Ticking – Black Friday Offers END in 10 Days

Here’s the deal. If you’re tired of spinning your wheels and wondering why Google isn’t working for you, it’s time to wake up. No fluff. No nonsense. Just RESULTS: https://www.gmbcrush.com/black-friday/

How To Optimize Your Website for Local Search | 30-Day Ranking Challenge

Short Description: In this episode, we discuss how to fully optimize your website for local search, ensuring you rank higher in the Local 3-Pack. Learn the key steps for local keyword targeting, creating location-specific pages, and aligning your website content with your Google Business Profile. Plus, we’ll reveal insights from the 30-Day Ranking Challenge by GMB Crush to help you achieve fast results. For more details, follow the link BELOW: https://www.gmbcrush.com/30-days-challenge/

In this episode, we’re diving deep into the power of Google Maps Geo-Grid Reports and how they can transform your Local SEO strategy. Have you ever wondered how well your business ranks in different parts of your city or service area? With Geo-Grid tools, you can get a detailed map showing exactly where you stand in local search results across multiple locations!

We’ll walk you through:

• How Geo-Grid Reports work and why they are essential for local businesses
• How to interpret your rankings on a grid of red and green pins across your area
• Why tracking these rankings can give you a massive competitive advantage
• Actionable tips to boost your visibility in the Local 3-Pack using Geo-Grid data

If you want to take your local rankings to the next level, you don’t want to miss this episode! Plus, we’ll share exclusive insights from the 30-Day Ranking Challenge by GMB Crush, showing how to use Geo-Grid Reports to dominate local search.

For more details and to join the 30 Days Ranking Challenge, click the link in the episode description. Let’s get started on securing your spot at the top of local search results! Access Now: https://www.gmbcrush.com/30-days-challenge/

Optimizing Your Google Business Profile for Maximum Visibility. In this episode, we’re going to dive deep into how to optimize your Google Business Profile for maximum visibility. Whether you’re new to local SEO or looking to fine-tune your strategy, this is a must-listen. We’ll cover everything from how to update your business info correctly, to using photos, posts, and reviews to boost your local search rankings. These strategies are key to appearing in the Local 3-pack and turning local searches into real customers. And the best part? All of this is covered in detail in the 30-Day Ranking Challenge by GMB Crush, which gives you a complete, step-by-step process to start ranking in just 30 days! Head to the link in the description to learn more and join the challenge. Don’t miss out: https://www.gmbcrush.com/30-days-challenge/ ‘RSSVERIFY’

Granular Content for Service Pages: How Deep Should You Go? In this episode, we discuss how granular roofing companies should go when creating content for their service pages. Learn why detailed, hyper-specific content can drive better rankings, increase topical authority, and convert more leads. We’ll break down how to structure these pages, avoid common pitfalls, and align them with your local SEO goals.

If you’re not yet using GMB Crush, now is the time to join! Take advantage of the Black Friday Blowout with up to 50% off all yearly plans. This exclusive offer is your chance to elevate your local SEO strategy. Follow the link in the pinned comment or description to secure your spot!Act Now or Be Left in the Dust: If you haven’t joined GMB Crush yet, take advantage of our Black Friday deal here: https://www.gmbcrush.com/black-friday/ For all current Crush users, access our latest training at 50% off here: https://app.gmbcrush.com/profile/add-ons

Location Pages SEO: How to Perfect Your Title and H1 for Better Rankings. In this episode, we dive into a key component of local SEO: optimizing title tags and H1 headers for local town pages. Discover how to craft these elements to boost relevance, improve rankings, and drive more local traffic. We’ll cover best practices, highlight common mistakes, and share advanced tips for aligning your titles and headers with your local SEO strategy.

For those who haven’t yet joined GMB Crush, now’s the perfect time! The Black Friday Blowout offers up to 50% off all yearly plans. Don’t miss out—follow the link in the pinned comment or video description to grab this exclusive deal: https://www.gmbcrush.com/black-friday/

Is Low-Traffic Content Worth It for GMB and Local Rankings? In this episode, we tackle a key question in local SEO: Should you create content that builds topical authority even if it doesn’t generate immediate traffic? We’ll explore the strategic value of focusing on low-traffic, high-relevance content, its impact on Google Business Profile visibility, and how it enhances your rankings in Google Maps and local search.

And here’s the exciting part—during the GMB Crush Black Friday Blowout, you can gain access to the Catalyst Mastermind and 30-Day Ranking Challenge, both packed with insights into building topical authority and boosting your GMB and organic local site rankings. Don’t miss this opportunity to level up your local SEO game!

Check this out: https://www.gmbcrush.com/black-friday/

GMB Crush Black Friday Deal: Google's Patents for Analyzing Local Brand Presence. Step into the GMB Crush SEO bunker as we uncover how Google’s cutting-edge patents analyze local brand presence. From geographic segmentation to brand penetration metrics, learn how to tailor your Local SEO strategy to maximize visibility and impact.

This Black Friday, GMB Crush is giving you the ultimate edge. Non-Crush users can enjoy up to 50% off on all yearly plans, while current Crush users get 50% off on all video courses, including the 30 Days Ranking Challenge and Catalyst Mastermind. Don’t miss this chance to dominate local search and position your brand as a true authority: https://www.gmbcrush.com/black-friday/