Like a prophet emerging from the haze of the Arizona desert, our guest Holly Zoba leads hospitality brands to the promised land. She has decades of experience in hotel sales and marketing, and has founded, co-founded, or been essential to companies that are dedicated to educating generations of hotel professionals.

Her classes are THE gold standard of hospitality sales training, and we talk about how digital marketing is changing to meet new audiences, getting on board the AI train, new trends in customer loyalty, and the importance of carpool etiquette on snow days.

https://hotelbschool.com/
https://www.scoutsimply.com/
https://www.influencer-sales.com/
https://hsmaiacademy.org/team/holly-zoba-chdm/

Travel inspires us to imagine and the American Field Service is a special catalyst. President Tara Boyce-Hofmann shares with No Show the spark that AFS-USA unleashes through the unlimited power of young minds to dream. To become global citizens. To question the ethics of borders and practice diplomatic dialog.

https://www.afsusa.org/
https://www.instagram.com/afs_usa

This time of year is known as RFP season, the glorious time when corporate America sends their travel planners to conferences like GBTA (Global Business Travel Association) to negotiate prices and with hotels for next year. A time of wonder and mystery!

If it were a company, the federal government would be the largest travel buyer of hotel stays in America, possibly in the world. And not by a little bit, it dwarfs the next highest which is believed to be Deloitte, BY TEN TIMES!

How does all of this work, who benefits, where's it going, and what does the General Services Agency have to do with it? Spoiler: a whole lot.