This episode Jon and Orlando are delving into "The Multiplier Effect" report from WARC and how McDonald's latest campaign with Stormzy exemplifies the findings from the report. It may also be the only time in history two people have discussed Stormzy, consciousness and Renault Clio's while drinking Cockburn's fortified wine.

Timestamps

• 00:00 - Intro
• 00:49 - The news - the multiplier effect
• 07:39 - Ad of the week
• 12:41 - Drinks trolley
• 16:06 - Break for the ads
• 23:05 - Name that ad

Jon and Orlando are back for a third "one-off special" in a row, this time talking about their favourite Super Bowl ads. With a dash of personal preference and a dusting of System1 testing scores, the duo pick the standout performers of this year's big game. Soft drinks veteran Jon gives his two cents on Liquid Death has exiting the UK market and is tested hard in the latest round of "Name that ad".

Timestamps:

• 00:00 Intro
• 00:49 The news - Liquid Death exits UK market
• 05:25 The news - Nike comeback
• 11:14 Super Bowl ads
• 11:46 Liquid Death ad
• 14:42 Hellman's
• 15:49 WeatherTech
• 18:21 Stella Artois
• 20:32 NFL
• 22:52 Lays
• 25:05 Budweiser
• 26:18 Pfizer
• 30:26 Drinks Trolley
• 33:10 Break from the ads
• 39:16 Name that ad
• 43:00 Outro

The dynamic duo are back to discuss TikTok's recent Supreme Court ruling, analyze Yorkshire Tea's latest advertisement featuring Sarah Lancashire, and share their thoughts on vintage advertising while sampling the Queen's favorite cocktail, Dubonnet. The fan favourite "Name That Ad" segment makes a return, where Jon tries to guess an iconic commercial directed by Ridley Scott. The episode concludes with a discussion about New Year's resolutions and the importance of energy and consistency in creative work.

Timestamps:

00:00 - Intro
00:47 - The news
06:05 - Ad of the week: Yorkshire Tea
09:26 - Drinks trolley
16:18 - Break from the ads
23:12 - Name that Ad