Rob Love is the Chief Executive Officer of Launchpad Worldwide Inc. which is a Marketing & Promotions Company that creates “ Organic Strategies and Solutions “ in Sports, Entertainment, and Technology. Rob Love is a music industry veteran and considered one of the most brilliant minds in multicultural lifestyle management. He founded the world-famous Def Jam Street team and has worked with the multi-platinum Jay-Z, Ludacris, LL Cool J, Methodman, and Redman. Branding these artists was the focus of Def Jam; this increased the market share of their parent company, Universal Music Group, by 35%, and it still holds a top position in the music industry. Rob's unique approach to lifestyle marketing and promotions spawned new branding opportunities for trans-cultural markets influenced by music icons. Fashion, Film, and politics have new branding strategies that integrate lifestyle and product marketing intelligence for consumer consumption that defines the trend. Rob's expertise in brand building and increasing the market share has produced the instrumentation that helps clients such as J Records, SonyBMG, Island Def Jam, Universal Music Group, Coca-Cola, HBO, Miller Brewing Co, Nike, Phat Farm, and Viacom Networks better relate with their consumers. Rob was a mainstay at SONY BMG and Universal Music Group Island Def Jam for many years.