Episodes

  • What Music School Owners Can Learn From The Super Bowl | EP 247
    Feb 21 2025

    What can music school owners learn from the Super Bowl? A lot more than you think! In this episode, we break down how the NFL creates unforgettable experiences and how you can apply those same strategies to your recitals. Learn how to build excitement, create meaningful traditions, and turn your events into can't-miss experiences that boost retention and engagement.

    davesimonsmusic.com

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    24 mins
  • Struggling with Facebook Ads? Here’s the Fix With Ray Kirsch | Ep 246
    Feb 18 2025

    Struggling to get results from your Facebook ads? In this episode, digital marketing expert Ray Kirsch shares proven strategies to help music school owners create high-performing ad campaigns. Learn how to refine your targeting, craft compelling offers, optimize your landing pages, and track performance for better ROI. Discover how to turn your ads into student enrollment machines today.

    davesimonsmusic.com

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    45 mins
  • Bridging the Gap Between Rock and Classical Music Education with John Kozicki: Ep 245
    Feb 6 2025

    This episode features John Kozicki of the podcast Rock School Proprietor, which explores fresh insights into music education. John and his co-host, Mandy York, bridge the gap between classical and rock-based teaching, discussing how to balance technique with creativity, guide parents through the learning process, and make practice more engaging.

    davesimonsmusic.com

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    52 mins
  • 3 Social Media Mistakes Music Schools Must Avoid With Sara Campbell | Ep 244
    Jan 29 2025

    Why aren’t your social media posts getting the engagement you hoped for? In this episode, Sara Campbell uncover the top three mistakes music schools often make on platforms like Facebook and Instagram—and, more importantly, how to fix them.

    From the pitfalls of overly promotional content to the missed opportunities of “set it and forget it” posting, we’ll walk you through actionable strategies to level up your social media game. Plus, discover why asking for reviews is a must and how to make storytelling the secret ingredient in your marketing.

    If you’re ready to stop spinning your wheels and start seeing results from your social media efforts, this episode is for you!

    davesimonsmusic.com

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    49 mins
  • Transform Your Music School With a New Revenue Stream: Lauren Bateman | Ep 243
    Jan 14 2025

    Adding a new revenue stream can transform your business, as shown by Lauren Bateman’s success with her online guitar course, the 7 Level Guitar System, which has generated over $2.5 million in sales through YouTube. Diversification offers financial security and growth opportunities but requires careful market research to avoid costly missteps. Lauren’s journey highlights the importance of validating ideas, leveraging social media, and committing time and effort. With the right strategy and preparation, introducing new revenue streams can unlock extraordinary results for your business.

    davesimonsmusic.com

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    49 mins
  • What Music Schools Can Learn From Dance Schools | EP 242
    Sep 27 2024

    As music school owners, we often turn to each other for advice and strategies—but what if the best ideas for growing your business came from outside the music world? In this episode, I share my own experience of learning from different industries, from hair salons to dance studios, and how these insights helped elevate my music school.

    We’ll talk about the importance of creating low-barrier entry points for students, and I’ll introduce today’s guest, Misty Lown, a leader in the dance world who’s mastered the art of positive first experiences. Tune in to discover how stepping outside the music education bubble can bring fresh ideas and new growth to your school.

    Key Takeaways:

    • How to learn from industries outside of music
    • The value of a positive first experience for students
    • Insights from Misty Lown on creating a successful studio program

    davesimonsmusic.com

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    49 mins
  • How to Craft Stories That Drive Word of Mouth Marketing | EP 241
    Sep 2 2024

    In this episode, Dave dives into crafting memorable stories that fuel word-of-mouth marketing for your music school. Learn how to create standout moments beyond the lesson room that make your clients excited to share. Tune in to hear inspiring real-world examples and practical tips to boost your school’s reputation.

    davesimonsmusic.com

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    14 mins
  • Why Some Music Schools Succeed and Others Fail With Groups Part II | Ep 239
    Aug 20 2024

    In Episode 239, Dave dives into the success stories behind the Kidzrock program with music school owner John Kozicki. Why do some schools thrive while others falter with group classes? This episode uncovers the crucial role that marketing, mindset, and instructor selection play in filling group classes and driving revenue.

    Whether you’re already running group classes or considering adding them to your offerings, you’ll gain actionable insights that will make them a core part of your music school’s success. Learn how to effectively market your group classes, educate parents, and create a passionate, belief-driven culture that resonates with both staff and students.

    davesimonsmusic.com

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    21 mins