What happens at Michael's Bicycles?

🚀 Welcome to our in-depth discussion on innovation! In this video, we break down the key differences between disruptive innovation, discontinuous innovation, and displacement innovation, with real-world examples to help you understand how these concepts shape industries and society.

📌 What You'll Learn:
✔️ What is disruptive innovation? (Netflix, Airbnb, etc.)
✔️ What is discontinuous innovation? (AI in healthcare, electric vehicles, etc.)
✔️ What is displacement innovation? (Streaming vs. DVDs, digital photography vs. film, etc.)
✔️ A detailed comparison of all three innovation types
✔️ How innovation impacts businesses, markets, and consumers

🔗 Cited References:

• Christensen, C. M. (1997). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business Review Press.
• Moore, G. A. (1991). Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.HarperBusiness.
• QUT IFB101. (2015). Disruptive Innovation [Video]. YouTube. Watch here
• Sinek, S. (2015). Law of Diffusion of Innovation [Video]. YouTube. Watch here
• ARK Invest. (2019). The Five Platforms of Disruptive Innovation. YouTube. Watch here
• Veyrat, P. (2017). Discontinuous Innovation: Radically Change How You Think. HEFLO. Read here

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Turning Problems into Opportunities: A Framework for Innovation