In this episode of The Insider’s Lounge, Michael Millay shares his incredible journey from playing professionally for FC Cincinnati to becoming CEO of Rooted Creative, a thriving creative agency working with some of the biggest brands in sports, music, and lifestyle. His path to pro soccer was deeply personal—driven by a promise he made to a close friend who passed away, vowing to make it to the highest level. However, that journey wasn’t without challenges. While playing in college, a series of injuries nearly derailed his career, forcing him to confront the reality that his time on the field might be cut short before it even truly began.

Despite the setbacks, Michael persevered and reached the professional level, fulfilling his promise. But while playing professionally, he hit a breaking point—going completely broke despite achieving what he had worked so hard for. That period forced him to shift his perspective, and instead of dwelling on his struggles, he turned to gratitude and faith as guiding principles. His Christian values became the foundation that helped him navigate uncertainty and trust that his journey had a bigger purpose beyond soccer.

When Michael first launched Rooted Creative, it was far from an overnight success. He took on any work he could find, often making just a few dollars an hour as he built his skills, reputation, and business from the ground up. Over time, his relentless work ethic and vision led to collaborations with brands like Adidas and Celsius, as well as artists like Kane Brown.

Now, as he continues to grow as a leader and entrepreneur, Michael remains deeply committed to his faith, fitness, and personal relationships, with Race Street serving as the intersection of his business and lifestyle. Looking ahead, he reflects on what it truly means to build a meaningful life—one centered on impact, balance, and leaving a lasting legacy.

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Michael's Instagram: https://www.instagram.com/millayme
Rooted Creative Agency: https://rootedcreativeagency.com
Race Street: https://www.instagram.com/racestreetathletics
Arci Studio: https://thearcistudio.com/

🎙️ More Insider's Lounge Content: https://linktr.ee/theinsiderslounge

Chapters:
00:00 Intro
01:29 Comparing Expectations vs. Reality with High School Self
03:54 Dealing with Identity Change After Pro Soccer Career
10:02 “Grateful for Everything, Entitled to Nothing”
15:28 Benefits & Challenges of Athletes in Business
19:56 Fitness & Race Street: Lifestyle, Goals, and Why It Matters
23:51 Rooted Creative: What It Is & How It Started
26:29 Reflecting on the Journey: From Disney Lifeguard to Successful Entrepreneur
29:31 Why Cincinnati? The City's Role in Michael's Story
34:26 Biggest Mistake → Biggest Lesson
37:25 Proudest Moments with Rooted Creative
39:48 Behind the Scenes: Adidas, Kane Brown, Celsius Shoots
42:33 Finding Balance: Fitness, Friends, Family & Work
48:48 Legacy: What Michael Wants to Be Remembered For
51:19 Quick Fire Questions
55:22 Outro