• Michael Lorenzos - Guide to Strategic DTC Growth (with Fewer Dashboards)

  • Mar 8 2022
  • Length: 34 mins
  • Podcast

Michael Lorenzos - Guide to Strategic DTC Growth (with Fewer Dashboards)

Listen for free

View show details

  • Summary

  • Michael Lorenzos joins us to discuss his role as Head of Ecommerce Growth at Bleach London, the trend-setting DIY hair colour brand with a cult reputation in the UK. 

    In this episode, we cover:

    • How joining a growth agency was the perfect “shortcut” to becoming an effective ecommerce lead
    • What it takes to launch a well-loved brand in a new, more competitive market
    • How Bleach London uses interest-based targeting instead of outdated demographic personas
    • When more dashboards doesn’t equal more insights
    • Why you should treat ecommerce growth like an investment portfolio
    • How Michael cut Bleach London’s CPA by 20% with a single new tool getcensus.com/customer-stories/bleach-london 

    You can connect with Michael on Twitter @michaellorenzos and Linkedin linkedin.com/in/michaellorenzos/

    Go to dtcjourney.com for more about our ecommerce podcast.
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Michael Lorenzos - Guide to Strategic DTC Growth (with Fewer Dashboards)

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available