Episodes

  • #MediaSnack Winning: Omnicom, TikTok & How to Renegotiate
    Feb 6 2025

    #MediaSnack is BACK and better than ever with #MediaSnack WINNING ✨

    Tom and David are returning to share the next evolution of our podcast, designed to help you stay ahead, make smarter decisions, and, most importantly, win in media.

    Each episode, we'll break it down into three key segments:
    👉 How Not to Lose – We break down the Omnicom x IPG merger and what it means for brands and agencies. Plus, we explore the potential US TikTok ban and the steps brands should take to future-proof their businesses.
    👉 How to Win – It’s time to talk renegotiation. We share practical tips on how advertisers can get the best outcomes when revisiting their agency contracts.
    👉 Who’s Winning in Media? – Tom sits down with Evan Shapiro, the “media cartographer,” for a fascinating conversation on where the industry is heading.

    --

    Links
    “To Pitch or Not to Pitch”:
    https://www.idcomms.com/blog/to-pitch-or-not-to-pitch

    Follow Evan on LinkedIn:
    https://www.linkedin.com/in/eshap-media-cartographer/

    --

    Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.

    Don’t forget to leave a review and follow us to stay updated with the latest episodes.

    🌐 YouTube: https://www.youtube.com/@mediasnack
    🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66
    🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223


    #MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/

    Show more Show less
    45 mins
  • #MediaSnack MEETS: Evan Shapiro, Owner & Media Cartographer of ESHAP
    Jan 22 2025

    Evan Shapiro, Owner and Media Cartographer at ESHAP, joins Tom this week to unpack his biggest insights, challenges, and advice for media teams in 2025.

    --

    Links:
    Follow Evan on LinkedIn:
    https://www.linkedin.com/in/eshap-media-cartographer/

    --

    Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.
    Don’t forget to leave a review and follow us to stay updated with the latest episodes.
    🌐 YouTube: https://www.youtube.com/@mediasnack
    🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66
    🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223

    --

    #MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/

    Show more Show less
    14 mins
  • The Big Media Review of the Year
    Dec 19 2024

    MediaSnack’s most anticipated episode is BACK for 2024!

    Tom and David review this year’s 10 biggest moments in media and predict what’s to come for brands and agencies in 2025.

    --

    Links

    • What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers


    --

    Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.

    Don’t forget to leave a review and follow us to stay updated with the latest episodes.

    🌐 YouTube: https://www.youtube.com/@mediasnack

    🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66

    🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223


    --


    #MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/

    Show more Show less
    24 mins
  • THE POOR STATE OF MEDIA: A Conversation with Mark Ritson
    Dec 6 2024

    Mark Ritson, Founder of the Marketing Week Mini MBA, joins host Tom Denford to discuss the state of today’s media, including:

    - This year’s biggest problems in media and marketing
    - The media mistakes that are still being made today
    - Who’s been winning (and NOT winning) in marketing and media
    - The role of AI in the future of marketing and advertising

    --

    Links
    #MediaSnack MEETS with Prof. Mark Ritson (2017): https://www.youtube.com/watch?v=2xADmpd3J8U

    The Marketing Week Mini MBA: https://mba.marketingweek.com/

    Follow Mark Ritson on LinkedIn: https://www.linkedin.com/in/markritson/

    --

    Enjoyed this episode? Make sure to subscribe to #MediaSnack for more media & advertising insights.

    Don’t forget to leave a review and follow us to stay updated with the latest episodes.

    🌐 YouTube: https://www.youtube.com/@mediasnack
    🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66
    🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223

    --

    #MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/

    Show more Show less
    26 mins
  • #MediaSnack Meets: Christine Guilfoyle, President of SeeHer
    Jun 11 2024

    Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

    -----

    My guest for this #MediaSnackMeets episode is Christine Guilfoyle, President of SeeHer

    You can find Christine here: / christine-guilfoyle


    Show more Show less
    18 mins
  • #MediaSnack MEETS: Brad Moranchek, Senior Director of Global Media at Kimberly-Clark
    Feb 9 2024

    Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

    My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-Clark

    Find out:
    - What is Brad's experience in the industry?
    - What he sees are the industry's biggest challenges and how we might address them?
    - What does he do to unwind and recharge?
    - Plus best industry leadership tips and more!

    You can find Brad here: linkedin.com/in/brad-moranchek-a4110818

    -----

    #MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

    Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.

    Marketer?
    For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

    Show more Show less
    21 mins
  • #MediaSnack MEETS: Lauren Hanrahan, CEO of Zenith US
    Feb 2 2024

    Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

    My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith.

    Listen to find more about:
    - Lauren's experience in the industry and what is she most proud of professionally
    - What she sees are the industry's biggest challenges and how we might address them
    - What does she do to unwind and recharge?
    - Plus best industry leadership tips and more!

    You can find Lauren here.

    -----

    #MediaSnack​ Meets is an interview with the curious media professionals who are reshaping the global industry.

    Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.

    Marketer?
    For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

    Show more Show less
    17 mins
  • Episode 237: Unlocking $22B Waste - Kimberly Clark & ANA Join #MediaSnack LIVE!
    Jan 2 2024

    Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency Study

    The ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers.

    The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.”

    The report outlines 12 categories with detailed findings and provides recommendations for improvement across all 12. It has been described as a 'playbook for advertisers wanting to understand and improve results in programmatic'.

    With all this insight, the challenge for advertisers is not what to do (the report provides plenty of guidance), the challenge is to know where to start.

    There’s no obvious 'one size fits all' solution. Where your brand needs to focus will undoubtedly look different from other brands.

    On this episode of #MediaSnack LIVE, we were joined once again by Bill Duggan from the ANA and were thrilled to welcome special guest Brad Moranchek, Sr. Director of Global Media at Kimberly Clark and one of the brand leaders who participated in the study.

    We answered questions advertisers have about the report findings and got a closer look at how this study helped inspire change at Kimberly Clark.

    We also gave steps advertisers can take to discover how much of that $22 BILLION pie could be theirs for the taking!

    Download the full ANA report for FREE HERE.

    At ID Comms, we believe that Brands Deserve Better Media. For more on how we can help your brand get more value from your media investments, visit www.idcomms.com

    Show more Show less
    46 mins