• Maximizing ROI in B2B eCommerce with Brian Beck of Master B2B

  • Sep 11 2024
  • Length: 29 mins
  • Podcast

Maximizing ROI in B2B eCommerce with Brian Beck of Master B2B

Listen for free

View show details

  • Summary

  • In this episode, we’re joined by Brian Beck, Co-Founder of Master B2B eCommerce. Brian discusses the evolving landscape of B2B commerce, emphasizing the importance of adapting to changing buyer preferences and leveraging omnichannel strategies.

    Key Takeaways:

    (00:03) The importance of resourcing to support eCommerce platforms.
    (03:00) Digital leaders must align different business units for ROI.
    (08:30) Metrics beyond eCommerce penetration are crucial.
    (12:00) Understanding customer share of wallet is vital.
    (15:45) The impact of Amazon on B2B sales and distribution.
    (19:00) Empowering salesforces with digital tools is key.
    (24:00) Distributors must adapt to stay relevant in the market.

    Resources Mentioned:

    Brian Beck - https://www.linkedin.com/in/ecommerceexpertbeck/
    Enceiba - https://www.enceiba.com
    Master B2B eCommerce | LinkedIn - https://www.linkedin.com/company/master-b2b-ecommerce/
    Master B2B | Website -https://www.masterb2b.com



    Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.


    #eCommerce #B2BeCommerce #DigitalCommerce
    Show more Show less
Show more Show less

What listeners say about Maximizing ROI in B2B eCommerce with Brian Beck of Master B2B

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available