Mastering Sales Infiltration: Unlocking Career-Changing Strategies with Denise Griffitts and Ben Gay III

Welcome back to the Closers Inner Circle podcast, hosted by Denise Griffitts and Ben Gay III. This week, we're delving into the crucial "Sales Infiltration" chapter from which begins on page 257 of The Closers Pt 2. We'll focus on page 259, which promises a career-changing breakthrough. Ben considers this the most vital chapter, urging sales professionals to revisit it frequently.

Given its complexity, we're breaking down this chapter into a multi-part series which is essentially our version of a master class on sales infiltration. Our aim is to unpack advanced sales infiltration strategies, offering listeners actionable insights to elevate their sales approach. We'll explore the nuanced techniques that distinguish exceptional salespeople.

Last week, we touched on the "What's In It For Me" (WIIFM) principle. I also published my weekly LinkedIn newsletter this morning diving deeper into this idea. I talk about how connection requests that are just thinly veiled attempts to "pick my brain" often fall flat. It's a reminder that this principle applies to pretty much every interaction we have, both personally and professionally!

And if Ben has taught me nothing else, and lord knows he tries! he has taught me that people want to know:

• How will this benefit me?
• Why should I care?
• What problem does this solve for me?
• How will this make my life easier, better, or more fulfilling?

Buy the Closers Books | Connect with Ben Gay III on LinkedIn | Connect with Denise Griffitts on Linked

We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

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