In this conversation, Brent Peterson interviews Nafal Nogroho, who shares his extensive experience in sales and cold emailing. Nafal discusses the importance of having a solid infrastructure, building targeted lists, and crafting effective messages to engage prospects. He emphasizes the need for proper domain management to avoid being flagged as spam and offers practical advice for entrepreneurs looking to start their cold emailing journey. The conversation also touches on the use of AI in prospecting and the significance of building relationships through thoughtful communication.

takeaways

• Cold emailing is a strategic approach, not just spam.
• Building a targeted list is crucial for success.
• Domain management is essential to avoid spam filters.
• Crafting personalized messages increases engagement.
• Using AI can enhance list building and prospecting.
• Soft CTAs are more effective than hard asks.
• Investing in the right tools simplifies the process.
• Understanding your audience's pain points is key.
• Thought-provoking questions can initiate conversations.
• Building relationships is the ultimate goal of cold emailing.

Sound Bites

• "Cold email is not just spam."
• "Don't send from your main domain."
• "Use AI to analyze your prospects."

Chapters

00:00
Introduction to Nafal Nogroho and His Journey

05:28
Understanding Cold Email Infrastructure

13:35
Crafting Effective Cold Emails

17:47
Strategies for Successful Cold Outreach