• Mastering B2B Sales: Bruce Milam Jr. on the 40-20-40 Rule and the Power of Preparation, Service, and Authenticity

  • Oct 13 2024
  • Length: 26 mins
  • Podcast

Mastering B2B Sales: Bruce Milam Jr. on the 40-20-40 Rule and the Power of Preparation, Service, and Authenticity

Listen for free

View show details

  • Summary

  • Bruce Milam Jr. discusses the importance of sales, particularly in business-to-business (B2B) transactions. He introduces the 40-20-40 rule: 40% pre-sale preparation, 20% actual sale, and 40% post-sale service. Emphasizing the significance of mentality, he advises visualization, affirmation, and self-motivation. Preparation includes gathering materials, looking good, and being confident. He stresses the value of samples and gifts to build trust and close deals. Post-sale, excellent customer service is crucial for repeat business and upselling. Milam highlights the importance of being authentic, understanding customer needs, and providing a positive customer experience to ensure long-term success.

    • (00:37) - VO START
    • (25:08) - VO END
    Show more Show less
Show more Show less

What listeners say about Mastering B2B Sales: Bruce Milam Jr. on the 40-20-40 Rule and the Power of Preparation, Service, and Authenticity

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available