Kamaljit Singh, CEO of AMZ One Step, emphasizes the crucial role of professional product images in driving Amazon conversions. He discusses tools like PickFu for split testing images, stressing the importance of asking the right questions to gain valuable feedback. Kamal highlights the need to stand out with product packaging in image stacks, while staying compliant with Amazon's image guidelines. He also covers Amazon’s “Manage Your Experiments” tool and its synergy with PPC campaigns for informed decision-making. Kamal advises continuous testing and image optimization for long-term success.

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