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Summary
In this podcast, Femi Olajiga provides a comprehensive guide to conversion rate optimization (CRO) for e-commerce stores, particularly focusing on Shopify. He emphasizes the importance of understanding the entire customer journey, from acquisition to post-purchase, and how each stage impacts overall conversion rates. Olajiga discusses common misconceptions about CRO, the significance of user experience, and the need for a unified approach to keyword research. He also analyzes a successful e-commerce store to illustrate effective strategies and concludes with a 90-day optimization plan for businesses looking to improve their conversion rates.

Takeaways
Low conversion rates can significantly impact e-commerce profitability.
A detailed understanding of traffic sources is crucial for CRO.
Unified keyword research is essential for effective marketing strategies.
Engagement and user experience play a vital role in conversion rates.
Post-purchase optimization can reduce return rates and improve customer satisfaction.
Defining CRO benefits helps in strategizing for better revenue.
Common misconceptions about CRO can hinder effective implementation.
Analyzing successful e-commerce stores provides valuable insights for improvement.
A/B testing is just one aspect of a broader CRO strategy.
A structured 90-day optimization plan can lead to significant improvements.

Chapters
00:00 Understanding Conversion Rate Optimization
06:20 The Importance of User Experience
09:50 Benefits of Conversion Rate Optimization
15:19 The Process of Conversion Rate Optimization
18:36 Understanding Customer Intent: Website Traffic Types
23:44 E-commerce Homepage Conversion Optimization
33:28 Optimising E-commerce Navigating Menu Effectively
37:05 Optimising E-commerce Product Pages for Better Conversions
43:25 Streamlining and Optimising the Cart and Checkout Pages
46:46 90 Day E-commerce Conversion Optimisation Strategy Implementation

You can connect me: Femi Olajiga to ask questions via LinkedIn at https://www.linkedin.com/in/femi-olajiga/ or email olufemi.olajiga@gmail.com. Additionally, I am also is available for 1-2-1 coaching and consulting services—email me

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