Episodes

  • The 14% Conversion Boost That Most Companies Miss

    The 14% Conversion Boost That Most Companies Miss
    Feb 14 2025
    In episode #2917, Eric Siu and Neil Patel discuss the impact of Buy Now Pay Later solutions in B2B markets, the importance of appearance in business settings, the effectiveness of Super Bowl ads, and key lessons learned throughout their entrepreneurial journeys. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Impact of Buy Now Pay Later in B2B (02:59) The Role of Appearance in Business (06:02) Super Bowl Ads: Worth the Investment? (09:13) Lessons Learned in Entrepreneurship (12:06) The Future of Venture Capital (21:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    23 mins
  • Google Organic and Paid CTRs Hit New Lows

    Google Organic and Paid CTRs Hit New Lows
    Feb 13 2025
    In episode #2916, Eric Siu and Neil Patel discuss the declining click-through rates (CTRs) for both organic and paid traffic, particularly in the context of AI overviews. They explore the implications of these trends on overall traffic and conversions and also tackled AI tools for lead generation. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Declining Click-Through Rates: A Deep Dive (02:46) Shifting Focus: From Traffic to Revenue (05:50) Leveraging AI for Lead Generation (12:07) The Human Touch in Sales: Balancing AI and Personal Connection (15:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    17 mins
  • Why People Are Melting Down Over DOGE

    Why People Are Melting Down Over DOGE
    Feb 12 2025
    In episode #2915, Eric Siu and Neil Patel discuss the recent uproar surrounding DOGE and its implications for American taxpayers. The discussion shifts to Elon Musk's business decisions, including the purchase of Twitter, and the relevance of ranking tracking in the digital marketing space. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Meltdown Over Doge (06:02) The Need for Financial Oversight in Companies (11:53) Evaluating Elon Musk's Business Decisions (18:04) The Future of SEO and Ranking Tracking (20:19) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    22 mins
  • This AI Will Predict Your Future Success

    This AI Will Predict Your Future Success
    Feb 11 2025
    In episode #2914, Eric Siu and Neil Patel discuss the capabilities and limitations of AI in predicting personal success and making business decisions. They explore how AI can analyze personal metrics, provide insights into business strategies, and assist in decision-making processes. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The AI Prediction Debate (03:12) Analyzing Personal Success Metrics (05:50) The Role of AI in Business Strategy (08:59) Using AI for Decision Making (12:06) The Future of AI in Business (15:13) The Impact of Content Creation (18:00) Humor and Insights from Everyday Life (23:29) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    25 mins
  • The unusual way we give feedback at our companies

    The unusual way we give feedback at our companies
    Feb 7 2025
    In episode #2913, Eric Siu and Neil Patel discuss the evolution of feedback styles in both personal and professional contexts. They explore the importance of authenticity in leadership, the balance between public and private criticism, and the necessity of direct feedback for organizational growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Evolution of Feedback Styles (06:03) Authenticity in Leadership and Feedback (12:10) Public vs. Private Criticism: Finding the Balance (14:53) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    17 mins
  • How Neil and Eric Would Go About Building Their Personal Brand in Today's World

    How Neil and Eric Would Go About Building Their Personal Brand in Today's World
    Feb 6 2025
    In episode #2912, Eric Siu and Neil Patel discuss personal branding, strategies for leveraging platforms like LinkedIn for growth, and the balance between agency work and product development. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Building a Personal Brand in Today's World (02:56) The Power of Video Content (06:00) Leveraging LinkedIn for Growth (08:58) Balancing Agency and Product Development (11:58) Navigating Team Dynamics and Expectations (18:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    20 mins
  • The First 1-Person $1 Billion Company

    The First 1-Person $1 Billion Company
    Feb 5 2025
    In episode #2911, Eric Siu and Neil Patel discuss the concept of one-person billion-dollar companies, the importance of understanding business systems and cash flow, the impact of AI on the future of work, and strategies for navigating lost opportunities in business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Rise of One-Person Billion Dollar Companies (03:00) Understanding Business Systems and Cash Flow (05:59) The Future of Work in an AI-Driven World (09:59) Navigating Lost Opportunities in Business (20:36) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    22 mins
  • DeepSeek's $6M Training Headline Was Fake Marketing

    DeepSeek's $6M Training Headline Was Fake Marketing
    Feb 4 2025
    In episode #2910, Eric Siu and Neil Patel discuss the launch of DeepSeek, a Chinese AI model, and the misleading headlines surrounding its training costs. They explore the competitive landscape of AI, particularly in relation to China's advancements, and discuss the implications for job markets and business efficiency. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) DeepSeek's Controversial Launch and Misleading Headlines (02:58) The Reality of AI Training Costs and Competition (05:48) China's AI Advancements and Global Competition (08:49) The Impact of AI on Job Markets and Business Efficiency (11:57) Consumer Behavior Shifts in the Age of AI (15:02) Navigating AI Tools and Data Privacy Concerns (17:51) Founders' Perspectives on AI and Business Strategy (21:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
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    24 mins