Marketing Against The Grain

By: Hubspot Podcast Network
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  • Summary

  • Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
    HubSpot, Inc.
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Economics Leadership Management & Leadership Marketing Marketing & Sales
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Episodes
  • How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO

    How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO
    Feb 25 2025
    Ep. 304 How are billion-dollar companies like Kraken integrating AI into their marketing strategies to pave the way for future growth? Kipp and Kieran delve into the transformative role of AI in marketing strategies at trailblazing companies, featuring insights from Kraken's CMO, Mayur Gupta. Learn more on how AI is being leveraged for creative innovations, the debate between using SaaS platforms vs. custom solutions, and the operational best practices companies can adopt for effective AI usage in their growth efforts. Mentions Mayur Gupta https://www.linkedin.com/in/mayurgupta77/ Kraken https://www.kraken.com/ DeepSeek https://www.deepseek.com/ Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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    47 mins
  • GROK 3 vs GPT-4: The AI War Just Got Real [First Look]

    GROK 3 vs GPT-4: The AI War Just Got Real [First Look]
    Feb 20 2025
    Ep. 303 What if everyone had access to human-level intelligence for free? Kipp and Kieran dive into the groundbreaking implications of Grok 3's launch and its impact on the AI landscape. Learn more about why Grok 3 is outperforming AI giants like OpenAI and Google, how Elon Musk's access to vast resources gives him a competitive edge in this AI war, and the profound implications of democratizing intelligence in both consumer and enterprise sectors. Mentions Grok https://x.ai/grok Gemini https://gemini.google.com/ Nvidia https://www.nvidia.com/en-us/ DeepSeek https://www.deepseek.com/ Check out this episode on YouTube: https://www.youtube.com/watch?v=8ClvfsG4vpw Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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    31 mins
  • This AI Tool Is Like OpenAI Operator But FREE (Proxy AI is INSANE!)

    This AI Tool Is Like OpenAI Operator But FREE (Proxy AI is INSANE!)
    Feb 18 2025
    Ep. 302 Can a small European startup outperform OpenAI? Kipp and Kieran dive into how Convergence AI's Proxy could change the landscape for AI browser agents. Learn more on the potential impact of Proxy being offered for free, the role of browser-based agents in unlocking new use cases, and whether Proxy's competitive edge is enough to rival OpenAI's Operator. Mentions Convergence AI https://convergence.ai/ DeepSeeek https://www.deepseek.com/ Coinbase https://www.coinbase.com/ Ramp https://ramp.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Check out this episode on YouTube: https://www.youtube.com/watch?v=rLGN-0kpbs4&sttick=0 We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
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    21 mins

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