• Episode 113: Marketing & the "P" In MEP - Partnership (Guest: Erin Read)
    Feb 17 2025

    Are you leveraging the power of partnerships to fuel your marketing success?

    If you’re in manufacturing and want to unlock new opportunities through strategic alliances, this episode is for you! We’re diving into how partnerships within the Manufacturing Extension Partnership (MEP) network can amplify your marketing efforts and drive real business results.

    Joining us is Erin Read, a marketing strategist with a passion for connecting analytics, insights, and storytelling to drive growth. As the Marketing Communications Director at Polaris MEP, Erin helps Rhode Island manufacturers strengthen their brands, generate leads, and build strategic partnerships that make a lasting impact.

    Polaris MEP is Rhode Island’s official MEP Center, dedicated to helping manufacturers grow through expert consulting, training, and resources. Their work fuels the state’s economy and empowers local businesses to thrive.

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    Stop Being the Best Kept Secret with Live Streaming Training Sessions: https://training.b2btail.com/sbtbks-live-streaming-course

    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpi...

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    1 hr
  • Episode 112: Unlocking Success in Manufacturing and Community Building with Chris Lukey
    Feb 12 2025

    Are you ready to elevate your industrial marketing game?

    Join us for an exclusive preview of the Industrial Marketing Summit 2025 with Chris Luecke, founder and host of Manufacturing Happy Hour. Chris will share insights on hosting impactful live events that leave a lasting digital footprint.

    With over a decade in the manufacturing industry and extensive experience in creating engaging digital content, Chris helps industrial companies transform marketing expenses into valuable investments. His expertise spans podcasts, videos, and virtual events designed to generate leads and enhance digital presence.

    Chris is the founder and host of Manufacturing Happy Hour, a community and podcast that delves into the latest trends and technologies impacting modern manufacturers. He has also held key roles at Rockwell Automation and Fiix Software, focusing on innovative solutions for the manufacturing sector.

    The Industrial Marketing Summit is the premier gathering for industrial marketers, organized by the teams at TREW Marketing and Gorilla 76. Scheduled for February 26-28, 2025, in Austin, TX, the summit offers a platform to connect with peers and elevate your marketing strategies.

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    Stop Being the Best Kept Secret with Live Streaming Training Sessions: https://training.b2btail.com/sbtbks-live-streaming-course

    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpi...

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    54 mins
  • Episode 111: Sneak Peek Behind the Scenes at the Industrial Marketing Summit 2025 (Guests: Kasey Tyring and Moby Hayat)
    Feb 10 2025

    Are you ready for an inside look at the Industrial Marketing Summit?

    If you’re in manufacturing or industrial marketing, you won’t want to miss this Stop Being the best Kept Secret show! We’re bringing you a sneak peek at the Industrial Marketing Summit with two experts who know how to make an impact—Kasey Tyring and Moby Hayat.

    Kasey Tyring is a Senior Marketing Specialist at TREW Marketing, where she crafts content strategies that drive engagement and conversions. With a background in B2B technology marketing, she knows how to leverage content, web strategy, and inbound marketing to attract high-value customers.

    Moby Hayat is a Sr. Demand Generation Strategist at Gorilla 76 and a self-proclaimed marketing nerd. He’s helped companies generate millions in qualified pipeline through paid ads, demand generation, and content marketing strategies that connect brands with their ideal audiences.

    The Industrial Marketing Summit is the premier gathering for industrial marketers—organized by the teams at Gorilla 76 and TREW Marketing. Scheduled for February 26-28, 2025, in Austin, Texas, it brings together innovative marketers in engineering, manufacturing, and technical industries to connect with peers, enhance programs, advance careers, and grow businesses. Don't miss this opportunity to hear from a leading voice in manufacturing marketing.

    ******************

    Stop Being the Best Kept Secret with Live Streaming Training Sessions: https://training.b2btail.com/sbtbks-live-streaming-course

    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpi...

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    49 mins
  • Episode 110: Industrial Marketing Summit Preview: A.I Solutions with Dale B.ertrand
    Feb 7 2025

    Are you still chasing SEO traffic that doesn’t convert?

    If so, join us for this MFG eCommerce Success show to hear Dale Bertrand, Founder of Fire&Spark, share how AI is reshaping search and what manufacturers must do to stay ahead.

    Dale has helped brands recover millions in lost revenue due to broken SEO strategies and site redesigns. He’s a sought-after speaker on AI, SEO, and the future of search, showing businesses how to ditch outdated tactics and turn SEO into a revenue engine.

    At Fire&Spark, Dale and his team focus on intent over keywords, experimentation over guesswork, and brand-building over chasing rankings. Their strategies help manufacturers dominate AI-driven search results and convert visitors into buyers.

    The Industrial Marketing Summit is the premier gathering for industrial marketers—organized by the teams at Gorilla 76 and TREW Marketing. Scheduled for February 26-28, 2025, in Austin, Texas, it brings together innovative marketers in engineering, manufacturing, and technical industries to connect with peers, enhance programs, advance careers, and grow businesses. Don't miss this opportunity to hear from a leading voice in manufacturing marketing.

    ******************

    Stop Being the Best Kept Secret with Live Streaming Training Sessions: https://training.b2btail.com/sbtbks-live-streaming-course

    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpi...

    Show more Show less
    54 mins
  • Episode 109: Sustainable Growth Through Hybrid Customer Journeys (Guest:
    Feb 3 2025

    Are you ready to create sustainable growth for your manufacturing business?

    Join us for the MFG eCommerce Success show to explore “Sustainable Growth Through Hybrid Customer Journeys” with our guest, Mark Vanderwarf. As an experienced producer, consultant, and third-generation millwright, Mark has mastered helping businesses simplify, scale, and showcase sustainable business models.

    Mark’s expertise in growth consulting, revenue generation, and automation makes him a leader in strategic development. With over two decades of experience across critical infrastructure and manufacturing sectors, he specializes in delivering tailored systems that streamline operations and boost profitability.

    Mark is also the Founder of SMFGX—a community driving sustainable manufacturing practices through innovation and collaboration. Their mission is to merge human-centric processes with eco-friendly technologies to shape the future of industry.

    Mark Vanderwarf - https://www.linkedin.com/in/markvanderwarf/

    SMFGX - https://smfgx.com/

    SHA-BAM! - https://sha-bam.com/


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    Stop Being the Best Kept Secret with Live Streaming Training Sessions: https://training.b2btail.com/sbtbks-live-streaming-course

    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpi...

    Show more Show less
    53 mins
  • Episode 108: Industrial Marketing Summit 2025 Preview with Meaghan Ziemba
    Jan 29 2025

    Are you ready to get a sneak peek into the Industrial Marketing Summit 2025? Join us for the MFG eCommerce Success show as we welcome Meaghan Ziemba, the dynamic host of Mavens of Manufacturing, to discuss the upcoming summit and share her insights on industrial marketing trends.

    Meaghan is a seasoned technical writer and brand storyteller with over 15 years of experience in the manufacturing sector. She holds both a B.A. and M.A. in Professional and Technical Writing from the University of Wisconsin-Milwaukee. Through her live video series, Mavens of Manufacturing, Meaghan celebrates women in manufacturing, aiming to bridge the skills and gender gaps in the industry.

    Mavens of Manufacturing focuses on bringing awareness to U.S. manufacturing, recruiting younger generations into engineering and manufacturing, and providing a platform for brands to share their stories.

    The Industrial Marketing Summit is the premier gathering for industrial marketers—organized by the teams at Gorilla 76 and TREW Marketing. Scheduled for February 26-28, 2025, in Austin, Texas, it brings together innovative marketers in engineering, manufacturing, and technical industries to connect with peers, enhance programs, advance careers, and grow businesses. Don’t miss this opportunity to hear from a leading voice in manufacturing marketing.

    ******************

    Stop Being the Best Kept Secret with Live Streaming Training Sessions: https://training.b2btail.com/sbtbks-live-streaming-course

    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpi...

    Show more Show less
    54 mins
  • Episode 107: Purdue MEP: High-Value Solutions to Help Manufacturers Reach Success (Guest: Ranae Stewart)
    Jan 27 2025

    Are you ready to discover how Purdue MEP is transforming manufacturing success in Indiana?

    This MFG eCommerce Success episode features Ranae Stewart, Senior Executive Director at Purdue MEP. We dive into the high-value solutions they use to help manufacturers thrive. Purdue MEP has driven over $6.6 billion in economic impact by improving productivity, growth, and technology adoption. Now, Ranae will share how these strategies can elevate your business.

    With more than 20 years of experience spanning advocacy, operations, marketing, and stakeholder engagement, Ranae has led initiatives that deliver tangible results for manufacturers. Her leadership at Purdue MEP is a testament to her dedication to helping businesses succeed.

    Don’t miss this opportunity to learn how to streamline operations, enhance competitiveness, and drive profitability in your manufacturing business.

    Learn more about the MEP

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    Stop Being the Best Kept Secret with Live Streaming Training Sessions: https://training.b2btail.com/sbtbks-live-streaming-course

    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpi...

    Show more Show less
    57 mins
  • Episode 106: Let's Talk About Learning and Compliance! (Guest: Dr. Julia Phelan)
    Jan 22 2025

    Are you looking to enhance your team's competencies and drive better results through innovative learning strategies?

    Join us for this MFG eCommerce Success show featuring Julia Phelan, Ph.D, Co-Founder and Chief Learning Engineer at To Eleven, LLC. Julia will share insights into creating impactful learning and compliance programs designed to boost performance, productivity, and engagement in manufacturing organizations.

    As a learning and development strategist with over 20 years of experience, Julia has a passion for bringing the science of learning into workplaces to improve training outcomes. Her expertise includes designing evidence-based learning solutions, developing core competencies, and building strong organizational cultures.

    At To Eleven, Julia and her team focus on creating engaging, interactive, and customized learning experiences while applying cutting-edge strategies to enhance organizational performance.

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    Stop Being the Best Kept Secret with Live Streaming Training Sessions: https://training.b2btail.com/sbtbks-live-streaming-course

    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpi...

    Show more Show less
    1 hr