FREE COURSE: OVERCOMING THE HURDLES

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SHOW SUMMARY

Ocean Beach Café is San Francisco’s leading alcohol-free spot. In this episode, founder Joshua James takes me on the journey from unexpected inspiration found walking into a failing deli to creating a space where once seen, the wonders of his AF bar, cannot be forgotten.

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WE CHAT ABOUT

0:00 Coming up...

2:40 Joshua's story

9:30 Other US venues

12:36 The vibe inside?

18:37 Comparing bars in the UK

25:45 Cali sober

28:32 The language we use

30:57 Big alcohol

36:39 Drinks of the future

41:25 On the menu at OCB

48:26 BBQ-Q

52:05 Josh's final thought

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OCEAN BEACH CAFÉ // @OCEAN.BEACH.CAFE // JOSH ON YOUTUBE

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WE ALSO TALK ABOUT:
Athletic Brewing*

Mash Gang*

Zeronimo

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BEST EPISODE TO CHECK OUT NEXT

#47 Psychotropic-curious with High & Dry founder Daniel Rowntree

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

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SHOW QUOTES

“You cannot buy premiumisation, in my view.”

“Out of the 95 sommeliers I think we tasted in the first six months, 85/86 are still working with us today.”

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SHOW SUMMARY

Wild Idol is a premium alcohol-free sparkling wine found in prestigious locations such as Selfridges, Harrods, and numerous fine-dining restaurants.

In this episode, CEO Paul Beavis discusses in detail the process of producing a drink intended to be the best in the world, how premiumisation has and will continue to impact the category, and why Wild Idol has opted to be naturally alcohol-free at every step.

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WE CHAT ABOUT

0:00 Coming up...

3:01 Paul's story

8:12 Being the best in the world

16:40 Naturally alcohol-free

23:11 Production volatility

25:39 Changing behaviours

29:39 Demanding quality

35:06 Premiumisation in low & no

43:22 Moving forward with caution

46:37 Wild Idol flavour profile

54:33 The BBQ-Q

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TRY WILD IDOL // @WILDIDOL.OFFICIAL

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WE ALSO TALK ABOUT:
Guinness 0.0*

£109 sparkling wine (French Bloom)

Big Drop*

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BEST EPISODE TO CHECK OUT NEXT

#39 Bolle: The only double-fermented alcohol-free sparkling wine

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

======
SHOW QUOTES

“I think we're in a second phase of moderation. The first phase was all about mimicking the taste of alcohol. Now it's about mimicking the whole experience of alcohol: depth of flavour, complexity, mouthfeel and, of course, mood.”

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SHOW NOTES

CBD, THC, micro-dosing, nootropics, adaptogens… there is a whole sub-category of ingredients making their way into the non-alc space, and in this episode, I speak to the founder of the High & Dry agency and co-author of a new report on the subject (The Future of Socialising: What’s next for the dry economy?) Daniel Rowntree, to spread some much-needed light on the subject both at home and abroad.

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WE CHAT ABOUT

0:00 Coming up

2:09 Meeting Daniel

3:26 UK / US - living Cali Sober

7:13 The law & the research

14:11 Adaptogens, nootropics & psychedelic derivatives

16:46 The impact on low/no drinks & drinkers

28:43 Daniel's story

33:47 Creating High & Dry

35:53 "Big alcohol"

39:22 The High & Dry report

43:18 Working with Daniel

44:22 On safari

46:06 The BBQ-Q

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GET THE FREE HIGH & DRY REPORT // CONNECT WITH DANIEL ON LINKEDIN

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WE ALSO TALK ABOUT:
Impossibrew*
Three Spirit*
Sentia*
Sparkling Dope Soda

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BEST EPISODES TO CHECK OUT NEXT

#38 80/20 living with MoodyBrew functional adult drinks

#45 - 5 brand new functional spirits from Smiling Wolf

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.