• Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  • By: Sarah Williams
  • Podcast
  • 5.0 out of 5 stars (6 ratings)

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
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  • Summary

  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2025 Sarah Williams
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Economics Education Leadership
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Episodes
  • 7 Ways to Market Your Subscription Box Cost Effectively

    7 Ways to Market Your Subscription Box Cost Effectively
    Jan 29 2025
    Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business. The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly. I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to implement all of them at the same time! If you’re just getting started, choose one, get consistent with it and then layer on another. If you’re already doing one or more of these, choose another one to add to your marketing plan. Leverage social media. These accounts are FREE. Figure out where your ideal customer is and start there. Have FUN with it. Get social - serve and engage with your audience. Partner with micro-influencers in your space. Offering affiliate commissions is super cost-effective - you don’t pay them unless they sell something for you. Influencer or affiliate marketing. Very inexpensive. Still a very effective way to reach your audience. How will you get people onto your email list? How will you market to them once they’re on your list? Email marketing. Create valuable content to attract your ideal person. Blogs, videos, eBooks, etc. Content marketing. Word of mouth is so powerful! Customer reviews. Where does your ideal customer go? Farmers Markets, expos, shopping events, etc. In person events. It’s not about the stuff - it’s about the people. A strong community creates raving fans - the kind that market your subscription for you! Build an online community. Take one of these ideas and build it into your routine. Get comfortable and consistent with it. Then layer in another strategy. Continue to grow your audience, reach more of the right people, and ultimately gain new subscribers. You can’t rely on one marketing channel or strategy. And you don’t need to spend a lot of money on ads to market effectively. Join me for this episode as I take you through seven cost-effective ways to market your subscription box. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    18 mins
  • 180: 4 Productivity Hacks for Subscription Box Owners

    180: 4 Productivity Hacks for Subscription Box Owners
    Jan 22 2025
    In this episode of The Launch Your Box Podcast, we’re diving into 4 productivity hacks that will help subscription box owners save time, reduce stress, and grow their businesses more efficiently. 1 - Avoid Task Switching Set boundaries to allow you to focus on one task at a time. 2 - Batch Your Work Focusing on a single task allows your brain to get into a flow. This improves concentration and efficiency. 3 - Use Time Blocking Time blocking is all about intentionally planning your day or week, dedicating specific blocks of time to specific tasks (hello, batching work). Add these blocks to your calendar and treat them like appointments! Consider using a timer (I do) to stay focused and keep you from getting off track. 3 - Use Project Management Tools Project Management tools like Asana, Trello, and others can help you keep track of tasks, deadlines, and team responsibilities. Trust me, they work a lot better than writing notes in multiple notebooks and on sticky notes! Each has its pros and cons. You can decide which works best for your time or, like we do, use both. If you’re not using a project management tool yet, start small. Choose one simple task and start managing it in Trello or Asana. You’ll be surprised at the difference it makes. Game changer! Make running your subscription box business more manageable. Join me for this episode and start implementing these 4 game-changing productivity hacks today! Try Trello Explore Asana Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    32 mins
  • 179: From Blogger to Subscription Box Owner with 1200 Subscribers in Less Than a Year

    179: From Blogger to Subscription Box Owner with 1200 Subscribers in Less Than a Year
    Jan 15 2025
    On this episode of the Launch Your Box podcast, meet Jenny Finke of Love Me Gluten Free. Jenny didn’t just pivot from blogging to launching her subscription box—she sold out her first 125 boxes in just two hours and now has over 1,200 subscribers in less than a year! Learning and Sharing All Things Gluten-Free Jenny launched a blog where she shared recipes, stories, products, advice, and more. She ran the blog for over 10 years and had several million readers. Jenny wrote a book and amassed a sizable social media following. Her newsletter went out weekly to more than 24,000 readers. She made income through ads, sponsorships, and affiliate marketing. In 2023, everything changed. The algorithm that was so helpful in the past, directing people to Jenny’s content who needed it, changed. Many successful bloggers were throwing in the towel and returning to corporate jobs. Jenny knew she needed a new way to serve her community and save her business. Starting and Launching a Gluten-Free Subscription Box Jenny saw a need. Her audience wanted a subscription box but needed to know they could trust the safety of the items. And Jenny knew she could deliver. Jenny already had an audience, but needed to learn how to start and manage a subscription box business. She needed to build relationships with brands who would supply items for her box. Jenny joined Launch Your Box and jumped right in. She set a 90 day plan to launch her box with a launch date in April 2024. Selling Out - and Gaining 125 Subscribers - in Two Hours Jenny crunched the numbers and decided to make up 125 boxes to offer during her subscription box launch. She sold all 125 in less than two hours! Jenny went back to her vendors and asked if they had 25 more of the items in the box. They did and she offered the additional 25 boxes to her audience. All were gone that first day. 150 subscribers in one day. An incredible result for a first launch. Jenny’s Love Me Gluten Free subscription box has continued to grow, adding subscribers every month. For the first several months, fulfillment took place in Jenny’s basement. That meant capping growth at 300 subscribers until they found a warehouse space. Jenny moved her business into the warehouse space which allowed her to add more subscribers. Nine months after launching they have 1200 subscribers and are already outgrowing this new space. Pivoting from Blogger to Subscription Box Owner Jenny’s business didn’t just survive the changes to Google’s algorithm. It evolved and is thriving. All because Jenny wasn’t afraid to pivot. She knew she wanted to stay in the gluten-free industry. She knew she wanted to continue to serve her loyal audience. They needed her expertise. They trusted her. And now she provides them with products they can trust. Jenny’s advice for other bloggers who are struggling is to pivot and look to diversify their revenue streams. She believes many could benefit from starting a subscription box - just like she did. A subscription box is another way to serve an audience you’ve spent so much time nurturing, growing, and serving. Join me on this episode to hear Jenny’s inspiring journey, how she solved a problem her audience desperately needed a solution to, and her advice for anyone needing to pivot in their business. Don’t miss it! Find and follow Jenny: Love Me Gluten Free on Facebook Love Me Gluten Free on Instagram Love Me Gluten Free Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    35 mins

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Profile Image for Nicole Manning

Absolutely GRATEFUL For Finding This Podcast!

I just came across this podcast last night & haven't even finished one episode yet, but I had to leave a review to say THANK YOU over & over for creating this space specifically for creating subscription boxes! This is brilliant & has sealed the deal for me when it comes to launching a subscription in 2023. It's been on my mind all year of 2022 & stumbling across this podcast is the nudge I needed to take it serious! Again, thank you for this!

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Profile Image for Emily

Such an inspiring interview!

Thank you for so generously sharing solid tips and words of encouragement. The Subscription box business is a ton of work and an amazing way to share your passion with the world and pay your talents forward. From my business, Write On! Workshops and deep in my heart, thank you! I listened to every word of this interview and then went on to research more after gaining some key ideas.

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