Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

De: Sarah Williams
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  • Resumen

  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2025 Sarah Williams
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Economía Educación Gestión y Liderazgo Liderazgo
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Episodios
  • 191: 5 Things I Wish Every Subscription Box Owner Knew Before Launching

    191: 5 Things I Wish Every Subscription Box Owner Knew Before Launching
    May 9 2025
    Starting your subscription box? Or maybe you’ve already launched—and now you’re realizing there’s a lot more to it than you expected? You’re not alone. In this quick, 10-minute Friday Fuel episode, I’m sharing five lessons I wish I could go back and tell myself before launching my own subscription box. These are the things that catch new box owners off guard—and if you know them early, they’ll save you stress, money, and momentum down the road. This episode isn’t about perfection. It’s about being intentional—making smart choices that set your business up for long-term success instead of early burnout. One of the biggest mindset shifts new subscription box owners need to make? Your box isn’t about you. You might be curating products you love (and that’s great!), but your box has to be about your subscriber. What does she need? What makes her smile? What problem are you helping her solve? When you build your subscription box with your customer in mind, everything else—from your messaging to your retention strategy—becomes so much easier. A strong, engaged waitlist is what makes a successful launch possible. If you skip the relationship-building part and jump straight to selling, you’re likely to be disappointed. Most new box owners focus almost entirely on getting subscribers—and forget about keeping them. But if you want your subscription box to be profitable, retention matters just as much as growth. In this episode, I’m sharing a simple mindset shift that will help you boost retention without spending more on product. You’ll be surprised at how small touches can make a big impact. It happens every time—new box owners underestimate how much that first box will cost. Between product, packaging, shipping, and all the little things (like tissue paper and filler!), the expenses add up fast. That’s why it’s so important to budget with margin—and expect the unexpected. The subscription box business isn’t a sprint. It’s a marathon. When you give yourself permission to grow steadily and build a strong foundation, you set yourself up for long-term success. This week, I want you to take 10 quiet minutes and ask yourself:“Am I building my subscription box for me… or for my ideal customer?” Look at your product selection, your messaging, and your social posts. Are they focused on you, or are they truly speaking to the person you want to serve? Refocus your energy—and you’ll see a big difference. Want to keep your subscribers longer? Grab my free guide: 10 Ways to Surprise & Delight Your Subscriber Or just text SURPRISE to 940-204-0023 Grab your Box Budget Calculator! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    12 m
  • 190: Not Growing on Instagram? A 3-Step Strategy That Works

    190: Not Growing on Instagram? A 3-Step Strategy That Works
    May 7 2025
    Struggling to grow your subscription box on Instagram? You’re not alone. In this episode of the Launch Your Box Podcast, I’m joined by Instagram strategist Michelle Gifford to break down exactly how to grow on Instagram right now—even if you're starting from scratch or feeling stuck. I first connected with Michelle after seeing my friend Heidi’s Instagram take off. When I asked what changed, Heidi said, “Just do what Michelle says.” So I invited her on the podcast to share her expertise with us. Michelle shared that Instagram recently shifted from a follower-based algorithm to a content-based one—meaning quality content is what drives growth, not your follower count. That’s a huge win for subscription box owners trying to get more eyes on their offers. The foundation of her Instagram strategy is what she calls the Attract, Nurture, Sell Method: Attraction content (50%): reels, trending sounds, quick wins—content designed to reach non-followers and get shared Nurture content (30%): carousels, Stories, Lives—more in-depth content that builds connection and trust Selling content (20%): simple, direct posts that show up and sell your box If you post 6 days a week, think: 3 attraction posts, 2 nurture posts, and 1 sales post. That’s your 3:2:1 formula. Michelle’s advice: Post attraction content that makes people think, “I know exactly who to send this to.” Use nurture content to deepen the relationship—think saves, not shares. Don’t skip the selling posts! They matter just as much as the rest. We also talked about: Why b-roll video is your best friend for attraction content. How to repurpose one activity—like an unboxing—into multiple content types. Why hashtags still matter (yes, really!) Before we wrapped up, I asked Michelle to brainstorm with me one thing every subscription box owner could post today to boost their Instagram reach. Her answer was so simple and actionable: Record a b-roll clip of you packing or unpacking your box. Add a bold, shareable caption like: “Fashion advice I’d give you if I wasn’t afraid to hurt your feelings.” That’s it. That’s attraction content. Ready to grow your Instagram with confidence and strategy? This episode is packed with practical tips, simple frameworks, and the encouragement to just start. Listen now and tag me @howtostartasubbox when you post your reel—I can’t wait to see it! Find and follow Michelle: Michelle on Instagram Michelle’s Podcast Michelle’s Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! Instagram Strategy That Works for Subscription Box OwnersWhat to Post on Instagram to Grow Your Subscription BoxA Quick Instagram Content Idea You Can Use Today
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    38 m
  • 189: Is Your Website Costing You Sales? 5 Must-Fix Mistakes

    189: Is Your Website Costing You Sales? 5 Must-Fix Mistakes
    May 2 2025
    Welcome to Friday Fuel—a brand-new mini-episode series designed to give you quick, actionable insights to move your subscription box business forward. These episodes are short, sharp, and packed with practical takeaways—all in under 10 minutes. In this very first Friday Fuel, I’m breaking down five common website mistakes I see subscription box owners and online product sellers make over and over again. Mistakes that might be costing you sales right now. Whether your website is brand new or several years old, this episode will help you clean up your first impression and start turning more visitors into customers and subscribers. What your homepage must include above the fold How to use your visuals to sell, not just decorate Why too many checkout options can scare buyers away A smarter way to use pop-ups without driving people off Where and how to add social proof that builds trust quickly Your Action Step Pick one of the five areas I shared and make a small update to your website.You don’t need to fix everything at once—just keep moving forward. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    13 m
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Absolutely GRATEFUL For Finding This Podcast!

I just came across this podcast last night & haven't even finished one episode yet, but I had to leave a review to say THANK YOU over & over for creating this space specifically for creating subscription boxes! This is brilliant & has sealed the deal for me when it comes to launching a subscription in 2023. It's been on my mind all year of 2022 & stumbling across this podcast is the nudge I needed to take it serious! Again, thank you for this!

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Such an inspiring interview!

Thank you for so generously sharing solid tips and words of encouragement. The Subscription box business is a ton of work and an amazing way to share your passion with the world and pay your talents forward. From my business, Write On! Workshops and deep in my heart, thank you! I listened to every word of this interview and then went on to research more after gaining some key ideas.

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