In this episode of the Hospitality Mentor Podcast, host Steve Turk sits down with Cesar Wurm, Vice President of Commercial, Premium Brands for IHG® Hotels & Resorts and an accomplished author. Cesar shares his unique journey from an overnight room service assistant in Sao Paulo to a key figure in the hospitality industry. Listeners will gain insights into Cesar's career progression, his struggles with addiction, and how he overcame them. The discussion also touches on the industry's challenges, resilience, and the importance of being true to oneself. Cesar’s story is both inspiring and educational, providing valuable lessons for both seasoned professionals and newcomers in hospitality.

00:00 Introduction to the Hospitality Mentor Podcast

00:35 Meet Cesar Wurm: Vice President of Commercial for IHG

01:14 Cesar's First Job in Hospitality

05:20 The Journey from Room Service to Sales

05:31 Transitioning to International Experience

09:52 Returning to Sheraton as Director of Sales

12:31 Joining Starwood Hotels

16:08 The Move to Trust Hospitality

19:11 Joining Intercontinental Hotels

26:51 Teaching and Giving Back to the Community

29:43 Aligning Personal and Professional Causes

30:18 Returning to IHG: A Career Move

33:10 Navigating New Roles and Responsibilities

35:03 Driving Business in the Hospitality Industry

38:00 Challenges and Opportunities in Hospitality

42:04 The Power of Addiction: A Personal Journey

54:37 Advice for the Next Generation

01:01:13 Final Thoughts and Contact Information