In this conversation, Lisa and Simon discuss the importance of customer feedback and research for small businesses. They explore various methods of gathering insights, including surveys, Google Trends, and competitor analysis. The conversation emphasizes the need for data-driven decisions and the value of understanding customer experiences. They also touch on the role of incentives in encouraging participation in research and the potential for third-party facilitators to assist in gathering insights. The discussion concludes with a call to action for businesses to utilize research effectively to enhance their offerings.

Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠

Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠

#customer feedback, #small business research, #surveys, #Google Trends, #market insights, #customer engagement, #data-driven decisions, #research methods, #user experience, #competitor analysis

Simon and Lisa discuss the intricacies of digital advertising, starting with the importance of strategic advertising for small businesses. They delve into the definitions of digital versus analog advertising, explore various strategies for effective campaigns, and emphasize the significance of setting clear goals and targeting the right audience. The discussion also covers creative strategies for ads, measuring performance, common mistakes to avoid, and final thoughts on how to approach advertising effectively.

Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠

Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠

#itsmostlymarketing, #marketing, #tangentstotactics, #marketingtips, #digitaladvertising, #advertising, #adtips, #ads

In this conversation, Lisa and Simon discuss various low-cost marketing strategies, emphasizing the importance of networking, word of mouth, and leveraging social media. They explore tools for content creation, the role of AI in marketing, and the significance of email marketing. The discussion also covers the necessity of measuring success through analytics and customer feedback, as well as the impact of SEO on driving traffic to websites. The conversation concludes with practical advice for businesses looking to implement effective marketing strategies without breaking the bank.