Inside Job Boards and Recruitment Marketplaces

By: WRKdefined Podcast Network
  • Summary

  • In each episode, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both. Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.
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Episodes
  • Appcast's 2025 Recruitment Marketing Benchmark Report
    Feb 12 2025
    Our regular cohosts, Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site, are working their way through the 2025 Appcast Recruitment Benchmark Report. As usual, the report is full of great information. Rather than making you wait for our analysis, we thought it would be fun to use Google's new NotebookLM product to create a quick podcast episode. Listen in as the guest AI cohosts discuss the findings in the report and let us know in the comments what you think about them. The report highlights a labor market that has reached a near-perfect balance, shifting away from the Great Resignation to a period of stability. Employees are staying put, reducing churn and hiring activity. Despite expectations, CPCs rose over 27% in 2024, likely due to harder-to-fill roles and job board pricing. Apply rates surged 35% to 6.1%, keeping CPA relatively stable with only a 4.8% increase. White-collar jobs saw higher application rates due to increased competition, while healthcare, education, and construction struggled to attract applicants. Mobile applications dominated "standing-up jobs," while "sitting-down jobs" saw more desktop applications. Geographic differences impacted hiring costs, but every state experienced lower CPAs in 2024. A balanced recruitment strategy should incorporate search, display, and social media. Search and display ads target active candidates, while social media helps build employer brands and engage passive talent. Employers must track internal recruitment data, optimize for mobile users, and diversify sourcing strategies to maximize hiring success. The key to effective recruitment in 2025 lies in refining data-driven strategies tailored to specific job markets and hiring needs. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 mins
  • How does AI impact recruiters?
    Feb 6 2025
    Our guest on today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast is Terry Baker, the CEO of Daxtra Technologies. Daxtra is a world-leading specialist in high-accuracy, multilingual job and resume parsing, semantic search, matching, and recruitment automation. Employers use Daxtra to manage all of their candidate interactions instead of having to log in and do so through their ATS, various job boards they're working with, email, and more. Our cohost, Peter M. Zollman of AIM Group, was unavailable for today's episode. Our other cohost, Steven Rothberg of College Recruiter job search site, met with Terry. Together, they talked about the impact of AI products on recruiters and talent acquisition departments and how that might change whether they continue to buy from job boards, what they buy, and how much they buy. Spoiler alert: there will be some winners and some losers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 mins
  • Partnering with third-parties to better monetize candidate users
    Jan 23 2025
    Our guest on today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast is Brandon Mitchell, founder and CEO of WriteSea, which sells AI-driven career tools designed to enhance the job search experience, improve placement rates, and drive better outcomes for candidates. Our cohosts, Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site, explore with Brandon why offering freemium services like those from WriteSea can both boost revenues for job boards / recruitment marketplaces while, at the same time, enhance the user experience. Toward the end, we also dig into some exciting news for our friends at WriteSea. Spoiler alert: Meta is a big fan, as are a number of higher education institutions. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 mins

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