The Anheuser-Busch recent marketing campaign stirred up a lot of conversation and action from consumers -- on both sides of the issue. Now company marketing executives are on "leave," consumers across the board are angry, a boycott is in progress, sales and stocks are down, and other Anheuser brands are feeling the impact as well.

All of this begs the question: Should PR pros be pushing corporate activism? Today we play the game of Survey Says to get some insights on what consumers actually think about corporate engagement in political and social issues.

Every PR pro should be in tune with this data.

Grab a pen and paper, and take some notes today as we dig in to some more PR learning love.

Tanner tackles the tougher side of being a new PR professional

Leading without authority, imposter syndrome, and more

Tanner Sizemore hosts today's episode of IT'S A PR THING and tackles the hurdles and quandaries inherent in being a new PR pro who's working to grow personally and professionally.

Today Tanner is asking the questions, and he's digging into how to lead without authority, how to handle that nagging feeling of imposter syndrome, how to survive micromanagement and how to work into more responsibility.

Being a new professional in the PR field is no easy road. There are big expectations and high pressures. But, as Tanner draws out in today's interview, those honing experiences can help you become a sharp professional over time.

Learn more about Tanner. Send Tanner an encouraging message about his debut in hosting the podcast: tanner@mcfarlandpr.com

EAST PALESTINE DERAILMENT

How to host an arrest-free news briefing.

On February 8, a NewsNation reporter was arrested at a news briefing in East Palestine, Ohio, where a train derailment had occurred, resulting in the burning of toxic chemicals that created havoc for the small Ohio community.

What led to this arrest, and how could frustrations and irritation on the ground escalate into something that went so wrong, so fast and in such a big way? Professionals who work crisis management often have to deal with tense media situations. So how can you keep that tension from escalating into confrontation? Today we’ll walk through five practices that can help to build relationships with reporters on site at a crisis news briefing, reduce tension, and create cooperation and even opportunity for collaboration.

Lots to unpack here today, so grab a pen and your note pad — and let’s dive in for some more PR learning love.