The Client-Centric CMO

By: Momentum ITSMA
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  • Summary

  • The Client-Centric CMO podcast spotlights the stories and insights of marketing leaders who put customers at the center of their strategies. Hosted by Alisha Lyndon, CEO of Momentum ITSMA, each episode features deep-dive conversations with CMOs and senior executives who are redefining what it means to lead with a customer-first approach. Join us to explore the challenges and successes of client-centric marketing. Our guests – leading CMOs and senior marketing executives – share their experiences driving innovation and best practices of modern marketing leadership. Whether you’re a seasoned executive or an aspiring leader, The Client-Centric CMO podcast offers a unique window into the mindset and methods of the best and brightest in the industry, providing inspiration to transform your approach and elevate your brand. Tune in to gain fresh perspectives on how today’s marketing leaders prioritize client needs in an ever-evolving landscape. Brought to you by Momentum ITSMA, creators of The Account-Based Marketing podcast. You can get in touch by emailing info@momentumitsma.com or visiting our website momentumitsma.com.
    2024
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Episodes
  • The Client-Centric playbook

    The Client-Centric playbook
    Nov 7 2024

    In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.
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    35 mins

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