• Hug the Cactus: Advertising to Haters

  • Feb 15 2025
  • Length: 26 mins
  • Podcast

Hug the Cactus: Advertising to Haters

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  • Summary

  • This week, we look at how some companies advertise to haters.


    Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.


    Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.

    Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.

    And drink maker Oatly, actually dedicated a website to their haters.


    Hosted on Acast. See acast.com/privacy for more information.
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