• How to ensure success at every stage of your product launch

  • Nov 20 2024
  • Length: 12 mins
  • Podcast

How to ensure success at every stage of your product launch

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  • Summary

  • Your product launch doesn’t end on release day. In this episode, host Joe Mills sits down with Cade Jones, Marketing Strategist at Element Three, to explore a three-phase approach to product launches. They discuss how OEMs can build anticipation, sustain momentum post-launch, and measure success every step of the way.

    You’ll learn:

    • How a phased approach strengthens product launch impact

    • Why building anticipation pre-launch can drive long-term success

    • Which metrics can help OEMs measure success before, during, and after launch

    Things to listen for: (00:00) Introduction

    (01:08) Common pitfalls in product launches

    (02:59) Using incremental testing to avoid pre-launch perfectionism

    (05:21) Balancing focus on new vs. existing products, post-launch

    (08:15) Key metrics for each phase of a product launch

    (10:01) Moving from testing metrics to performance metrics
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