• How to construct an e-commerce growth model | Oliver Spark & The White Company

  • Mar 1 2023
  • Length: 29 mins
  • Podcast

How to construct an e-commerce growth model | Oliver Spark & The White Company

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  • Summary

  • Oliver Spark grew The White Company from £6m to £50m in six years. It all started with building a growth model - the "magic spreadsheet" - which he now uses to help other entrepreneurs grow their businesses.

    More recently, Oliver founded Sweet Analytics, a platform inspired by that same magic spreadsheet. He explains why retention is not the growth lever you may think it is, the metrics that really matter in e-commerce and how it all comes together in a growth model.
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