Ever wondered how groundbreaking research grabs headlines? If you think it’s all about luck or fame, think again! This episode dives into the strategic side of getting your PhD research out of academic journals and into the wider world. With practical insights and tips, we’ll guide you through the process of working with the media to amplify your work’s impact.

First, we discuss the growing importance of media engagement for academics, especially with the increasing emphasis on reach and societal impact. From understanding what makes a compelling press release to crafting one that catches a journalist’s eye, we break down the essentials. We’ll share why press releases are your gateway to media attention, how to structure them effectively, and the key phrases that make your findings stand out—all while avoiding overblown claims.

And once the media bites? We’ve got you covered. Whether it’s a live interview, radio spot, or a TV appearance, we’ll walk you through how to prepare, handle questions, and keep your nerves in check. Tune in for actionable advice that ensures you’re ready to shine when your research meets the spotlight.

In this episode, we dive into the concept of impact in research—what it is, why it’s crucial, and how you can plan for it even at the PhD stage. We explore how impact goes beyond simple dissemination or public engagement, aiming for real change in society, the economy, culture, policy, health, and beyond. Our conversation covers practical ways to identify beneficiaries and stakeholders, the significance of short-, medium-, and long-term impact planning, and the essential components of reach and significance in assessing impact. We discuss how early planning for impact can enhance both your academic career and industry prospects, guiding you to align your research with meaningful, measurable goals. Finally, we offer tips on preparing project bids with impact in mind and building valuable relationships that can help carry your research into the real world. Don’t miss this episode if you’re ready to take your research impact to the next level!

In this episode, we explore why a strong narrative is the backbone of a successful PhD. It’s not just about compiling studies or chapters; it’s about weaving them into a story that’s engaging and easy to follow. We discuss how to build a compelling pitch that answers essential questions and captivates your audience.

You’ll also hear tips for refining your PhD story, from visualising your work with simple tools to structuring your thesis in a way that flows naturally. Finally, we share advice on embracing storytelling to enhance your research’s impact, making it memorable and meaningful.

Tune in to discover how to transform your PhD journey into a narrative that resonates!