• How to Get Your Product Everywhere in India!

  • Feb 4 2025
  • Length: 5 mins
  • Podcast

How to Get Your Product Everywhere in India!

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  • Summary

  • This podcast episode, "FMCG Hustle," discusses the challenges and strategies of distributing fast-moving consumer goods (FMCG) in India's vast and diverse market. The hosts emphasize the crucial role of distributors in reaching consumers, from large supermarkets to small shops. They highlight the limitations of online-only strategies and promote Coshoom, a platform that connects FMCG brands with a wide network of distributors to expand their market reach across India. The podcast uses engaging analogies and humor to explain complex logistical issues. Ultimately, it advocates for partnering with distributors like Coshoom to achieve nationwide product distribution.
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