• How to Develop Commercial Discipline as a Service-led Business

  • Apr 23 2024
  • Length: 36 mins
  • Podcast

How to Develop Commercial Discipline as a Service-led Business

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  • Summary

  • In this episode, I’m excited to be joined by Yiuwin Tsang, CEO of Disruptive Thinking.

    I was really interested in speaking with Yiuwin to unpack his journey in finding differentiation in an incredibly saturated sector - B2B marketing services.

    During this interview, he took us through his journey from a blank slate to a thriving agency, sharing his blueprint around three core pillars of growth - building the right team, implementing discipline around business development, and getting to grips with the customer journey - all while building the right systems and process to track and analyse efforts.

    If you work in a small, service-led business and are hitting a wall when it comes to growth - this is the episode for you.

    —

    Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.

    https://sopro.io/b2b-better/
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