Jonathan Cogan (Founder of Sephrina Strategy) is an agency leader, marketing strategist, brand consultant, coach, teacher and facilitator with a 20-year track record helping to launch and grow businesses, brands and campaigns in Canada, the U.S. and globally.

Jon is a big proponent of effectiveness leading to efficiency. Big networks and corporations love to make efficiency their North Star, but in doing so they strip their people of the ability to do truly exceptional work - the type that doesn’t fit into a fully pre-planned, timegated schedule. And the best part is, the work that gets done when you prioritize effectiveness ends up being more efficient, as it doesn’t require as many re-do’s and revisions.

The Effective Agency Playbook starts with understanding exactly what you’re trying to achieve and for who. Then you need to find your focus on how you’re going to execute. The way to make it work is by honing in on every single step in the process and having clear definitions and outlines. And it should not feel overly complex or confusing.

Tune into the episode to learn how to build a more effective agency!

HIGHLIGHTS:
0:00 Intro
4:12 Your agency needs to be special
6:06 Effectiveness leads to efficiency
8:51 Effectiveness is all about the people
10:53 The fundamentals never change
12:36 The value of outside perspectives
14:04 Everyone is in strategy
15:44 The Effective Agency Playbook

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

Connect with Jonathan - https://www.linkedin.com/in/jon-e-cogan/