• How We Reacted When Competitors Targeted Our Branded Keywords

  • Jan 23 2025
  • Length: 23 mins
  • Podcast

How We Reacted When Competitors Targeted Our Branded Keywords

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  • Summary

  • 1:25 - Conventional Wisdom - Defend your territory

    2:48 - Measuring the hidden impact of Branded Search Campaigns

    3:46 - Brand Strength - Why does it matter?

    4:20 - Strategies for responding to Competitor Brand Bidding

    6:10 - Search Intent - Why does this matter?

    8:20 - Budget Deployment - Demand Generation vs Demand Capture

    10:18 - Factors influencing competition and cost on Paid Search

    12:38 - Attack - The best form of defence?

    21:43 - Channel Attribution & Final Thoughts

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