In Episode 42, Hanaa Almoaibed leads a deepdive examining the evolution and milestones of women's football in Saudi Arabia and the rapid establishment and scale of the sport in just a few years. Recently, NEOM released a report entitled 'Pioneering Change: Women's Football in Saudi Arabia,' highlighting just how far things have come for the popular sport in the Kingdom for women, and the incredible ecosystem and societal benefits it has had so far. Multiple factors are propelling this success, including government investment, grassroots initiatives, high-profile coaching, and strategic partnerships. Roles of female coaches as role models and comprehensive marketing efforts to build a fan base and increase visibility are paying off - and defying both expectations in the Kingdom, and stereotypes outside of it.

Before the DEEPDIVE, Lucien and Hanaa catch up on the latest things happening for Lucien in Saudi Arabia, including his resolution of a mobility issue and a recent Uber accident.

After the DEEPDIVE, the co-hosts run through some interesting news happening from Saudi Arabia this week, including an exciting start to 2025 for Saudi Arabia's tech scene, Saudi Arabia at DAVOS, U.S.-Saudi relations in the Trump era, and much more.

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