How Your PPC Manager Oversees Facebook Ads So you want to reach a few of the 1.7 billion Facebook users scrolling on their social media —but you also want to be sure you’re paying the right amount of money to talk to the right type of people. Less experienced marketers may feel that their Facebook ads are not delivering. But paid Facebook ads are astonishingly effective in the hands of a skilled PPC manager who knows what they’re doing, as your Facebook ad receipts will show. Your PPC manager will begin by creating a Facebook business page along with your business’s Facebook ad account ID. Facebook Ad Manager supplies you with a dashboard that allows you to keep track of your campaigns and a detailed series of metrics, including the amount you’re spending each day. Every PPC manager spends a lot of time evaluating these metrics and understands the strategies that stimulate performance. Crucially, they will know how to match ad activity with an objective. Your objective might encompass promoting overall brand awareness, driving up your number of downloads or app installations, or directing traffic to your e-commerce site. Other objectives include lead generation, catalogue sales, video views, and more. After consulting you, your manager will set the parameters that allow them to track and monitor how a particular ad converts in terms of its specific objective. They will also work to configure a precise target audience that is most likely to respond to your offering. Initially, this part of the game may require some trial and error. Your manager will likely make it a point to try several options, compare performance results, and help you hone your criteria as you zero in on the characteristics of your ideal customer based on location, age, gender, languages, relationship status, education, work, income, ethnicity, politics, life events, interests, behaviours, and connections. From here, you and your PPC manager will discuss the appropriate budget for your ad campaign, both in terms of your daily and lifetime spend. Your PPC manager will even be able to set your ad for precise hours and/or days of the week if these factors are relevant to your product, service, or target demographic. Read more hidden text https://youtu.be/LeMM5iUqe_I Additionally, your PPC manager will have a hand in creating your ads. Because they know the ad formats inside and out, they will be able to specify which display will work best for your brand and objective. They will also be able to strategize its placement among the three main ad locations: desktop news feed, mobile news feed, or desktop right column. Each comes with its own advantages. Using a combination of Facebook Ad Manager and their own specialized software, a PPC manager then measures and tracks how your ad performs over time, analyzes the results it's yielding, and will make adjustments accordingly to dial in a highly optimized, results-driven campaign. Because your PPC manager has an eye on your ads every day, they can immediately bring you up to speed on how to interpret performance metrics and what you can do to continue using Facebook in the most strategic way possible. How Your PPC Manager Oversees Google Ads If you’re considering spending any amount of money on ads to reach your target audience, you know you want to spend it in the right place. Google entertains 4.8 billion interactions every day—an obvious place to allot at least a portion of your ad spend. You may be wondering how Google ads can help you advance your business goal or asking how Google ads generate responsive search ads. Your PPC manager makes sure that you set up your Google ads to reach qualified traffic—those customers looking for the exact product and services you’re bringing to them. These are the people most inclined to see the ad, click through, make a purchase, or complete whatever objective you’ve laid out for them.
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Jun 5 202016 mins