CMOs and CCOs dealing with a social media landscape that’s more fluid than ever are asking themselves and their teams: “What’s the big picture, and how do we prioritize our social media efforts?”

On this episode of #Hashtags, Gartner social media expert Claudia Ratterman unpacks the complexities of the social media landscape, focusing on consumer insights and shifting behaviors. She also goes into potential TikTok ban, its impact on influencer marketing, and changes to Meta's policies that could affect brand safety.

CMOs and digital marketing leaders will hear about strategies to future-proof their efforts by staying agile and informed, as well as gain actionable insights to maintain a strong social media presence and keep their marketing strategies effective.

Claudia Ratterman is a director analyst for Gartner for marketers, based in Los Angeles, California. For the last 16 years, Claudia has been helping brands achieve business results by providing actionable, objective insight around social media marketing.

In this episode of #Hashtags, Gartner analyst Brianna Lux discusses how ongoing change in organizations is requiring chief communications officers (CCOs) and chief marketing officers (CMOs) to constantly re-establish themselves, disrupting their ability to influence within their networks. The discussion includes how to use best practices from the world of corporate brand and reputation management and apply them to interpersonal relationships.

Brianna Lux is a Director of Advisory for Gartner. Brianna partners with CCOs and communications leaders to identify, understand, and advise on their challenges related to leadership and functional management, including strategy, org structure, budget, measurement, and team development, as well as internal communications, including leader and manager comms, change comms, and strategy comms. Her unique experience of having a certificate in Leadership Coaching for Organizational Performance, along with her 10+ years of performing improv comedy outside of Gartner, allow her to bring her empathetic listening skills, collaboration, and creative energy to every client interaction.

In this episode, Gartner VP Distinguished Analyst, Andrew Frank, discusses how comms and marketing leaders can adapt generative AI (GenAI) models to reflect their brands, both stylistically and substantively. The discussion includes how organizations can use various tools and techniques to create unique, proprietary models and realize the benefits of increased scale and efficiency, consistency of voice and messages, and better support for creative thinking.

Andrew Frank is a VP distinguished analyst with Gartner for Marketing Leaders. Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals. He also focuses on emerging marketing technology and trends, including marketing applications of AI and machine learning, algorithmic marketing and marketing in emerging environments, such as metaverse and Web3.