"I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness Labs

After publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter.

It was the tiny experiment that kickstarted her newsletter journey.

But it was just the beginning.

Today, her Maker Mind newsletter reaches over 100k subscribers' inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. But what's even more impressive is that she's accomplished this while completing her PhD in neuroscience and publishing a book, Tiny Experiments.

Chenell & Dylan sit down with Anne-Laure to discuss everything from how she got her first 6,000 subscribers to growing and monetizing a newsletter to six figures.

Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/
Join a community of like-minded newsletter creators: https://growthinreverse.com/pro/

KEY TAKEAWAYS

• The 100-day writing challenge: How Anne-Laure gained 6,000 subscribers in just three months
• The psychological hack that makes newsletters a powerful tool for learning (instead of just teaching)
• The pros & cons of building in public (and why it’s more work than you think!)
• The neuroscience-backed reason why quantity leads to quality in creative work
• What exactly is a "tiny experiment"—and how you can apply it to content creation
• The most sustainable way to grow your newsletter (hint: it’s not social media)
• ...and much more!

DEEP DIVES & LINKS MENTIONED

• Get Anne-Laure's Book Tiny Experiments
• Anne-Laure on LinkedIn
• Anne-Laure on Twitter
• Anne-Laure's website & newsletter
• Anne-Laure's GIR Deep Dive: Article | Video
• Check out ALL the Growth In Reverse Deep Dives →

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

Anne-Laure got her first 6,000 subscribers by posting 100 articles in 100 days. But that was back in 2019.

Today, her Maker Mind newsletter hits over 100k subscriber inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. So, in this deep dive walkthrough, I share how Anne-Laure went from 6k subscribers to 100k+.

Then later this week, Dylan and I chat with Anne-Laure about her recent journey of getting her PhD in neuroscience and publishing a book, all while still operating a successful newsletter and online community.

Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/
Join a community of others building their newsletters: https://growthinreverse.com/pro/

***

LINKS MENTIONED

• Anne-Laure on LinkedIn
• Anne- Laure on Twitter
• Anne-Laure's website & newsletter
• Anne-Laure's GIR Deep Dive
• Check out ALL the Growth In Reverse Deep Dives →

***

Connect with Chenell:
→ Chenell on LinkedIn
→ Chenell on Bluesky
→ Chenell on Twitter
📬 https://growthinreverse.com

"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.”
— Katelyn Bourgoin

Chenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter.

Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter.

Fast-forward 18 months: Why We Buy is approaching 70k subscribers and nearly hit $1M in revenue during 2024.

That's nearly 1.5x subscriber growth and over 3x revenue in only 18 months. In our chat, we talk about what's driving revenue these days for Katelyn, and how she's approaching newsletter growth.

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

• Katelyn’s newsletter journey: from launch to nearly $1M revenue
• The strategy behind using flash sales to smooth out revenue spikes
• How Katelyn segments her audience for more targeted sales
• The mix of paid and organic growth strategies fueling Why We Buy
• Why repurposing content is key (and how Katelyn does it effortlessly)
• AI-powered tools Katelyn is building to help businesses craft better messaging
• Introducing Friyay—a new interactive, gamified newsletter experiment (and how Katelyn is gauging success)
• The balance between sponsorships and product revenue
• ...and much more!

LINKS MENTIONED

• Katelyn's Why We Buy newsletter
• Katelyn on LinkedIn
• Katelyn on Twitter
• Katelyn's GIR Deep Dive: Article || Video
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.