Good Marketing, Good Business

By: Shannon Stone
  • Summary

  • Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?


    That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering.


    Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.


    The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.

    © 2025 Good Marketing, Good Business
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Episodes
  • 082: Competitors, What Competitors?
    Feb 23 2025

    Standing out shouldn’t mean keeping wide eyes on your ‘competitors’ - in fact, it should be far from that. In order to stand out you should look much closer to home because the ways your clients and customers will choose to work with you for a lifetime are right under your nose.

    By listening [and taking notes], you’ll learn:

    • How to see your competitors as legitimate allies
    • The competitive edge you create when you focus on your customers, not competitors
    • How the inside of your business will demonstrate what keeps your clients around for longer

    Enjoy!

    Resources:

    • Website
    • Facebook
    • Facebook Group
    • LinkedIn
    • Instagram


    If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

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    18 mins
  • 081: Grow Your Business From The Inside Out
    Feb 9 2025

    What if your business achieved the same revenue levels but with far less stress, time and volatility? And once you achieved that, then you focused on scaling it? This is growing your business from the inside out, consider it the anti-scale which still scales your business.

    By listening [and taking notes], you’ll learn:

    • How streamlining client delivery created 150% of new working time
    • How to scale your business but do so the right way
    • How to increase profits without more clients

    Let’s not scale problems and leaky buckets, let’s fix them first and then go bananas with taking on more quality clients in your now smooth-operator business.

    Resources:

    • Website
    • Facebook
    • Facebook Group
    • LinkedIn
    • Instagram


    If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

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    22 mins
  • 080: How To Book More Discovery Calls
    Dec 22 2024

    We’re talking QUANTITY, how to have more Discovery Calls in your calendar.

    Increasing your businesses enquiries, sales and overall profit can be directly attributed to the quality and quantity of your Discovery Calls.

    By listening [and taking notes], you’ll learn:

    • Seven methods to generate more Discovery Calls
    • Why it’s important to have multiple leads sources
    • A challenge you can take on to increase the quantity of Discovery Calls

    This episode is the fourth and final in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we focused on an aspect of improving your businesses Discovery Calls, as well as a Masterclass where I shared “10 Insights to Drive Results With Your Discovery Calls” - if you would like a copy of the replay, simply message Shannon Stone on LinkedIn or send an email to shannon@shannonstone.com.au.

    Enjoy!

    Resources:

    • Website
    • Facebook
    • Facebook Group
    • LinkedIn
    • Instagram


    If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

    Show more Show less
    16 mins

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