Join today’s guest, Jeffrey Broer, Advisor and Venture Partner of Mulana Capitaland, as he delves into the complexities of launching products across diverse global markets. In this episode, Jeffrey shares insights on the significance of understanding cultural differences, the essence of localization, and the critical need for meticulous market research and smart execution in attaining a perfect product-market fit.

Get ready for a deep dive into the intricacies of international product strategy and the vital lessons required for successful global ventures with Elaine Ann and Jeffrey Boer.

Highlights/Takeaways:

• 01:23: Exploring challenges in global product launches: Understanding cultural complexities.
• 19:45: Impact of language and cultural nuances in market strategies: Didi's approach in China and Hong Kong.
• 34:12: Struggles in achieving perfect product-market fit: Emphasizing the need for thorough validation and understanding user problems.
• 43:40: Importance of subtle differences in global regions: The significance of understanding cultural nuances for successful product launches.
• 52:00: Hurdles in product-market fit: Challenges arising when founders focus on solutions over user problems and market sizing.

Bio:

Jeffrey is a HongKong based Dutch entrepreneur. He helped over 135 entrepreneurs (and counting) with their value propositions, M&A, fundraising and he has seen thousands of pitches and pitch decks.

He is a strategists with focus on technology innovation, working on bridging UX, business, stakeholders, user and design. He (co-)founded multiple businesses, In Europe, Asia and Silicon Valley. He co-runs the Biomedical Innovation Team program at HKUMed and he was the Program Director of Accenture FinTech Innovation Lab APAC.

He recently joined Mulana.VC an investor in the DeFi/Web3 space, looking at machine economics project and connecting the physical world with the online world and machine economics.

Links/Resources Mentioned:

• Steve Blanks - Four Steps to the Epiphany
• Jeffrey's Podcast: Awesome Mayor Cooper Startup Lessons Learned
• Jeffrey's LinkedIn: Jeffrey's LinkedIn Profile
• Jeffrey's Twitter: Jeffrey's Twitter Profile
• Podcast: Mea Culpa Startup Lessons Learned Podcast