Geronimo Unfiltered

By: TBC Studios
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  • Summary

  • Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.
    Geronimo Unfiltered 2023
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Economics Hygiene & Healthy Living Leadership Management & Leadership
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Episodes
  • Managing Gen Z: Nightmare or Leadership Wake-Up Call?

    Managing Gen Z: Nightmare or Leadership Wake-Up Call?
    Feb 25 2025
    Are Gen Z employees really lazy, entitled, and impossible to manage? Or do most business owners just suck at leadership? In this no-BS episode, we’re tackling one of the biggest challenges facing studio owners today- building and leading a high-performing Gen Z team. Whether you’re struggling with retention, motivation, or just getting them to show up on time, we’re unpacking exactly what’s driving this generation and how to get the best out of them. Here’s what we’re covering: · The brutal truth - avoid hiring Gen Z at your own risk · Why resilience is the missing link (and how to build it in your team) · The #1 hiring mistake studio owners keep making · How to filter out the fluff and find driven Gen Z employees · Why your vision matters more than ever for leadership · The secret to keeping your best team members from burning out · How to set standards without sounding like a dictator · … and a whole lot more Chapters: ⏳ [00:00] Are Gen Z Employees Actually the Problem? ⏳ [05:30] The Gen Z Hiring Cheat Sheet - What to Look For ⏳ [12:00] Why Studio Owners Struggle to Retain Young Talent ⏳ [18:40] Motivation, Resilience & Work Ethic - Can It Be Built? ⏳ [25:15] Managing vs. Leading: The Shift Every Owner Must Make ⏳ [32:50] The Mistakes You’re Making That Drive Gen Z Away ⏳ [40:10] Creating a Team Culture That Actually Works ⏳ [48:30] The Gen Z Retention Playbook—Keep Your Best People ⏳ [55:00] Your Next Steps to Building a High-Performance Team Want free Resources: DM me “TEAM” on Instagram @Hey.Doza for the 5-Step Hiring & Leadership Cheat Sheet that’s helped hundreds of studio owners build rock-solid teams. Check us out on YouTube: https://www.youtube.com/@GeronimoUnfilteredOfficial Hope you enjoy! WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza
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    31 mins
  • How the World’s #1 F45 Studio Keeps 570 Members with Just 2% Churn

    How the World’s #1 F45 Studio Keeps 570 Members with Just 2% Churn
    Feb 18 2025
    What separates the best from the rest? Why do some studio owners struggle while others dominate? In this episode, we sit down with Ian, owner of the #1 global F45 studio, to break down the exact mindset, strategies, and systems that keep him at the top. Spoiler: It’s not luck. It’s relentless execution. Here’s what we’re covering: • Why your studio isn’t just a gym—it’s your members’ ‘third space’ • The real reason Ian’s studio has a world-class 2% churn rate • How to build a team that wants to perform at the highest level • Why most studio owners are stuck in survival mode—and how to break out • How Ian scaled to 570+ active members (without relying on cheap trials) • The biggest mistake owners make when hiring—and how to fix it • What ‘relentless’ really means—and how to apply it in your business • … and a whole lot more Chapters: ⏳ [00:00] What Separates the Best from the Rest? ⏳ [05:45] Scaling to the #1 Global F45 Studio—How Ian Did It ⏳ [12:30] The Secret to 2% Churn: Creating a ‘Third Space’ for Members ⏳ [18:15] Building a High-Performance Team: Hiring, Culture & Leadership ⏳ [26:40] Why Most Studio Owners Stay Stuck (And How to Break Free) ⏳ [34:20] The Marketing Strategy That’s Driving Consistent Growth ⏳ [42:00] The #1 Operational Shift That Took Ian’s Business to the Next Level ⏳ [50:10] Elevate, Then Relentless—How to Keep Pushing Forward ⏳ [58:20] Your Next Move: Applying These Lessons to Your Studio Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza
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    28 mins
  • How 7 Figure Studio Owners Set Up Their Week: This is HOW You Stop Wasting Time & Money

    How 7 Figure Studio Owners Set Up Their Week: This is HOW You Stop Wasting Time & Money
    Feb 10 2025
    If I opened your calendar right now, would it scream successful CEO—or just another overwhelmed studio owner? Because here’s the truth: Your calendar doesn’t lie. It tells me exactly what your priorities are, what level you’re operating at, and whether you’re focused on growth or just busywork. In this episode, we’re breaking down exactly how to run your week like a successful CEO, no matter what stage of business you’re at. Here’s what we’re covering: The brutal truth: You’ll never earn a dollar more than you think you’re worth How to know exactly what to focus on (and what to cut) based on your business level The 3 phases of growth—and how to structure your time at each stage Why most studio owners stay trapped—and how to break free for good The exact hires you need to make (in order) to scale without burning out The ‘once and done’ rule that will save you hours every week … and a whole lot more Chapters: ⏳ [00:00] The Hard Truth: You’ll Never Earn More Than You Think You’re Worth ⏳ [06:30] Your Calendar Doesn’t Lie—Are You Running a Business or Just Busy? ⏳ [13:00] The 3 Levels of Studio Growth (And How to Escape Level 1 Fast) ⏳ [20:15] Stuck in the Grind? How to Start Delegating Like a CEO ⏳ [27:45] The First 3 Hires You Need to Make (And the Order to Do It In) ⏳ [35:00] The ‘Once and Done’ Rule That Will Free Up Hours in Your Week ⏳ [42:10] How to Build a Team That Runs Your Studio Without You ⏳ [50:00] Scaling Past $1M: The CEO Mindset Shift You Need to Make ⏳ [58:30] Your Next Steps: How to Restructure Your Week for Growth Check us out on YouTube: https://www.youtube.com/@GeronimoUnfilteredOfficial Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’. Want to dive deeper? To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza
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    21 mins

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