Joel Klettke is a conversion copywriter and the founder of Case Study Buddy. He recently wrote on LinkedIn that it was a "wonky" year in business, asking for help from his network. We talk about what triggered that post, the reality on the ground, the response from his network - and the value of a social network.

Other highlights:

• The CRO industry has exploded in the last few years, with many more people and tools available but also more complexity and noise. It's become more difficult to find someone marketing themselves as a CRO expert or copywriter who actually knows what they're doing.
• How he uses GPT in his business and how ChatGPT saved him a week's work in a recent engagement.
• Joel's top tip for dealing with AI hallucinations with practical examples of prompts he uses to guide it towards accuracy.
• Earned knowledge vs accessed knowledge, why learning by doing is more valuable.
• His approach to social audience building and how he gathered 40k followers by solving problems in public and helping others. This network has led to many opportunities over the years.
• The story behind Case Study Buddy, how he discovered the gap for it and grew from a side project to a business.
• The reality of running a business in a tough economic climate, how Joel asked for help on LinkedIn and the response to that post.