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This week on Focus on the Fun Stuff, I sat down with Oli Luke—a copywriting and marketing expert who’s built a hugely successful niche marketing agency, serving the hearing healthcare industry across North America.

Now, if you’ve ever wondered whether niching down is the right move for your business, this episode will give you all the insights you need. Ollie has gone beyond just picking a niche—he’s built a niche within a niche—and it’s led to some seriously impressive results.

💡 In this episode, Oli and I cover:

✔️ Why getting specific can actually open up more opportunities, not fewer

✔️ How narrowing your focus can lead to greater success and fulfillment

✔️ The role of the Entrepreneurial Operating System (EOS) in building a business that works

✔️ How to scale a company while balancing business growth and family life

✔️ The behind-the-scenes journey of Orange and Gray, Oli’s marketing agency that exclusively serves privately owned hearing care practices

This episode is full of practical wisdom for business owners who are thinking about specialising, growing a leadership team, or making their business more focused and profitable.

🎧 Tune in now and find out how niching down could be the smartest move for your business!

Em x

Connect with Emma!

Get my weekly newsletter here with actionable tips and strategies from me every single Sunday on how you can plan to Win The Week

• Follow Me:
• Instagram: Emma MIPA
• LinkedIn: Emma Mills
• Youtube: https://www.youtube.com/@EmmaMills
• Websites:
  • EmmaMills.co.uk
  • Mi-PA.co.uk

Reviews and Feedback:

Loving the show? Your feedback means the world to me and helps others find us!

Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟

Send us a text

This week on Focus on the Fun Stuff, I’m taking a bit of a different approach—because the biggest business lessons I learned in 2023? They didn’t come from work.

They came from my fitness journey. 💪

Now, before you scroll past thinking this episode is all about gym routines and protein shakes—stick with me. This is about so much more than getting fit.

In this solo episode, I’m sharing how stepping out of my comfort zone completely shifted my mindset—not just about fitness, but about habits, accountability, and business growth.

💡 Here’s what I learned along the way:

✔️ The power of small, consistent actions and why they’re the key to long-term success

✔️ How tracking simple daily habits can completely change your results—whether in business, fitness, or life

✔️ Why stepping outside your comfort zone can unlock a whole new level of personal and professional growth

✔️ The importance of accountability—and how to set up structures that keep you on track

This journey taught me so much about commitment, priorities, and the compound effect of small improvements—and whether you’re interested in fitness or not, I promise these lessons will apply to your business and life.

🎧 Tune in now and let’s talk about how small changes can lead to BIG results!

Have you ever stepped out of your comfort zone and found unexpected business lessons?

Em x

Connect with Emma!

Get my weekly newsletter here with actionable tips and strategies from me every single Sunday on how you can plan to Win The Week

• Follow Me:
• Instagram: Emma MIPA
• LinkedIn: Emma Mills
• Youtube: https://www.youtube.com/@EmmaMills
• Websites:
  • EmmaMills.co.uk
  • Mi-PA.co.uk

Reviews and Feedback:

Loving the show? Your feedback means the world to me and helps others find us!

Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟

Send us a text

This week Emma sits down with a true legend of the business world—Mark Mills, OBE. 🚀

Mark is an entrepreneur who walks the walk and amongst many business exits grew and scaled Cardpoint in 6 years to £100 million revenue and £20 million EBITDA!

This episode is packed full of real life stories of what Mark looks for in a business, how to grow and exit and why he took a trip to the US for business inspiration

🎧 Here’s what you’ll take away:

✨ How to keep finding inspiration in business, even when you feel out of ideas

✨ Why listening to customers is the key to your success

✨ The secret to bringing your team along on the journey, keeping them productive, happy, and focused on growth

✨ Why getting your business model right is non-negotiable—and how higher barriers to entry can actually set you up for success

Stick it on during your commute, pop it in your headphones at the gym, or just kick back with a coffee and enjoy.

Speaking of coffee… Guess which major coffee chain Mark missed out on bringing to the UK? ☕ Listen to find out!

Let me know what you think!

Em x

Connect with Emma!

Get my weekly newsletter here with actionable tips and strategies from me every single Sunday on how you can plan to Win The Week

• Follow Me:
• Instagram: Emma MIPA
• LinkedIn: Emma Mills
• Youtube: https://www.youtube.com/@EmmaMills
• Websites:
  • EmmaMills.co.uk
  • Mi-PA.co.uk

Reviews and Feedback:

Loving the show? Your feedback means the world to me and helps others find us!

Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟