Click the link below if you want to completely redefine your gym in 2025 by attending the most sought after event for Gym Owners across the country:

https://vincegabriele.com/gym-business-raw/

Podcast Summary:

Marketing your gym shouldn’t feel like throwing spaghetti at the wall and hoping something sticks. In this episode, I’m sitting down with the brains behind KISS Marketing—Chrizni Spitz, Will Matheson, and Ben Stocks—to talk about what’s actually working right now for gym owners who want more leads, better retention, and a marketing plan that doesn’t feel like chaos. Whether you’ve tried Facebook ads and got burned, struggle with social media, or have a website that’s basically a digital paperweight, we’re covering the simple (but powerful) changes that make all the difference. No fluff, no gimmicks—just real strategies from people in the trenches. Let’s dive in!

5 Key Takeaways

1️⃣ Stop Squirrel Marketing – A marketing calendar will save you from the random, last-minute “oh crap, I need leads” approach and actually build momentum.
2️⃣ Funnels = Leads on Autopilot – If you’re still manually following up with leads one by one, you’re leaving money on the table. A simple funnel fixes that.
3️⃣ Facebook Ads Aren’t Dead (You Just Need a Strategy) – Most gym owners quit ads too soon. Here’s how to tweak what’s not working and actually get ROI.
4️⃣ Your Website is a Lead Machine—If You Build it Right – Ditch the clutter, focus on local SEO, and make it easy for people to take action.
5️⃣ Content That Converts – Posting random workout videos won’t cut it. Learn what to post, how often, and why your social media presence matters for ads and trust-building.

Click the link below if you want to completely redefine your gym in 2025 by attending the most sought after event for Gym Owners across the country:

https://vincegabriele.com/gym-business-raw/

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Book your free one-on-one coaching call now by emailing tom@vincegabriele.com or click here to schedule: https://calendly.com/spf-leo/spf-mastermind-discovery-call

No credit card needed—this call is all about strategy, giving you clear, actionable steps to move forward with confidence.

If you train both kids and adults, you’ve probably noticed—it’s way easier to fill up your youth programs than to get their parents into your adult training. In this episode, we tackle exactly that: how to turn those sideline parents into paying gym members.

Vince shares firsthand experience of shifting from an athlete-only business to a more balanced model, revealing how adult clients create stability in revenue. The key? Stop waiting for parents to "just sign up" and start making intentional moves to bring them in.

Ditch the Mass Emails—Go Personal.

• A simple, direct text or call works way better than another generic email blast.

Give Parents a Free Trial (and Actually Offer It).

• Every athlete signup is a chance to invite parents in—most gym owners just don’t ask.

Talk to Parents Watching on the Sidelines.

• They’re already in your gym. Strike up a convo and get them involved.

Make It a Gift.

• Hand out free trial gift cards through the kids—especially around the holidays.

Host a Parents-Only Workout.

• Give them a fun, no-pressure way to experience your gym for themselves.

The bottom line? More offers = more clients. Get out there and make it happen.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Book your free one-on-one coaching call now by emailing tom@vincegabriele.com or click here to schedule: https://calendly.com/spf-leo/spf-mastermind-discovery-call

No credit card needed—this call is all about strategy, giving you clear, actionable steps to move forward with confidence.

Running a gym isn’t just about sets and reps—it’s about building a business that gives you freedom, not headaches. This podcast is like sitting down for a no-BS chat with a mentor who’s been in the trenches. You’ll get straight-shooting advice on making more money, hiring the right people, and actually enjoying the business you’ve built. Whether you’re grinding to get your gym off the ground or looking to scale without losing your sanity, this podcast is your playbook for success.

Stop Thinking Like a Trainer, Start Thinking Like a CEO – The biggest shift gym owners need to make is getting out of the “I train people” mindset and into “I run a business” mode. Vince breaks down how to make that transition without losing your passion.

Know Your Numbers or Stay Stuck – If you’re not tracking key numbers like profit margins, client retention, and lead conversion rates, you’re guessing your way through business. Learn how to take control of your finances so you’re not just working hard, but actually making money.

Surround Yourself with A-Players – Your gym’s success isn’t just about you—it’s about the team you build. Learn how to hire and keep rockstar employees who take ownership of their roles so you don’t have to micromanage every little thing.

Build a Marketing System That Works While You Sleep – Random Facebook ads and hope aren’t a strategy. Vince dives into the best ways to generate leads and turn them into paying members—without spending a fortune or wasting time on things that don’t work.

Get Around People Who Think Bigger – You’re the average of the five people you spend the most time with. If you’re constantly surrounded by gym owners who struggle, you’ll struggle too. Learn how to tap into the right networks and environments that push you to grow.

Book your free one-on-one coaching call now by emailing tom@vincegabriele.com! No credit card needed—this call is all about strategy, giving you clear, actionable steps to move forward with confidence.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend:

https://giveaway.gymbusinessmania.com/

Join Vince Gabriele in this exclusive episode as he sits down with three of the most outstanding gym owners in the industry—John Doherty, Giancarlo (G-Man), and TJ Lopez—who have been nominated for the highly anticipated Gym Owner of the Year Award at Gym Business Mania.

In this high-energy discussion, these industry leaders share their journeys, challenges, and game-changing strategies that have led them to success.

Key Topics Discussed:

• Scaling from One Gym to Multiple Locations – John and G-Man reveal the mindset and systems required to grow beyond a single gym.
• Mastering Sales for Explosive Growth – John shares insider sales tactics, including key questions that uncover client objections before they arise.
• Finding & Leading Facility Leaders – G-Man discusses how he builds winning teams and retains top talent.
• Balancing Adult & Athlete Programs – TJ breaks down how he transitioned from a sports-focused gym to a thriving dual-market facility.
• Becoming a Local Fitness Authority – TJ shares how he built his reputation and became a well-known figure in his community.
• The Power of Being in the Right Room – G-Man reflects on the impact of surrounding himself with top-tier gym owners.
• Pre-Sale Mastery for New Locations – John reveals the secrets to filling a gym before doors even open.

This episode is packed with real-world strategies, mindset shifts, and actionable insights to help gym owners level up their business and build the gym of their dreams.

Don’t miss this inside look at what it takes to be a top-performing gym owner!

Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend:

https://giveaway.gymbusinessmania.com/

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend:

https://giveaway.gymbusinessmania.com/

In this episode, Vince goes all in on Gym Business Mania—why it’s a must-attend event and how you can win big with their epic giveaway. He also dives into lead follow-ups, client retention, and the mindset shifts gym owners need to grow. From making uncomfortable sales calls to embracing video content, Vince keeps it real on what actually moves the needle in your business. Tune in, take notes, and don’t miss your shot to level up!

• Gym Business Mania giveaway: Free ticket, airfare, hotel, food, and 90 days of Facebook ads.
• The power of sweepstakes and joint venture giveaways to drive leads.
• Why lead follow-ups are crucial (and why gym owners need to stop avoiding them).
• The difference between cost per lead vs. cost per acquisition.
• Client retention: If you're losing too many members, focus on personal touches and building relationships.
• Growth comes from mastering the basics—know your numbers, follow the data, and take action.

Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend:

https://giveaway.gymbusinessmania.com/

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend:

https://giveaway.gymbusinessmania.com/

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Apply now for a chance to win not just a free ticket to GYM BUSINESS MANIA, but also free airfare, hotel, meals, and 90 days of done-for-you Facebook & Instagram ads—with ad spend covered! Don't miss this game-changing opportunity!

In this episode Vince reveals how one unconventional sweepstakes marketing event took a gym from 162 to 304 clients in just 24 months. Vince breaks down the exact strategy—from crafting a high-value giveaway to generating massive community buzz—and how this simple yet powerful play can transform your business. Don’t miss this game-changing marketing lesson!

Key Notes:

• The Problem: Success led to complacency, retention dropped, and cash flow suffered.
• The Solution: A high-value giveaway (6-week premium membership) that generated 400+ applications.
• The Process:
  • Long-form application to filter serious candidates.
  • Finalist interviews to ensure commitment.
  • Real-time content marketing boosted engagement.
• The Game Changer: Kathy, a sweepstakes winner, lost 80 lbs, went viral, and attracted massive attention—driving gym growth.
• The Lesson: A well-executed sweepstakes can be a marketing goldmine for gym owners.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Check out 6weeksurge.com. It’s a six-week program where we dive deep into practical strategies that actually work, stuff I’ve used and seen transform gyms time and time again. We start January 28th, so don’t wait too long!

In this episode, Vince Gabriele shares "10 Smart Ways to Grow Your Gym," providing gym owners with proven strategies to enhance their businesses. Vince covers topics like deeply understanding your ideal client, optimizing operational metrics, and building robust follow-up systems. Packed with actionable insights and inspiring success stories from gym owners who transformed their businesses, this episode highlights the importance of marketing mastery, retention strategies, and pricing adjustments to drive growth and profitability.

1. Define Your Avatar: Vince emphasizes the importance of understanding your ideal client by analyzing geographics, demographics, and psychographics to craft targeted marketing strategies.
2. Monitor KPIs: He discusses the value of a business "scoreboard" to track critical metrics like lead conversions, client retention, and usage rates, ensuring gym owners make data-driven decisions.
3. Follow-Up System: Vince stresses the need for a structured follow-up system to convert leads effectively and includes strategies like nine-word emails and reactivation campaigns.
4. Referral and Joint Ventures: Developing referral systems and partnerships with local businesses is presented as a cost-effective way to grow your gym's client base.
5. Pricing and Profitability: Vince explains the psychology behind price increases and how to effectively communicate value to justify adjustments, ensuring long-term profitability.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!