Join host Will Troup on the Expanding Local Podcast as he interviews Andrew Lee Jenkins, founder of Catalyst RVA Marketing, to explore the ethical challenges faced by home service contractors in the digital marketing world. Andrew shares his experiences with agency pitfalls, reveals best practices for website optimization, and explains how a careful balance of SEO, local search, and backlinks can deliver real results. He also highlights the importance of customer experience, collecting reviews, and building a transparent, trustworthy online presence.

From leveraging your Google Business Profile to understanding the difference between black hat and white hat tactics, Andrew emphasizes the value of an honest approach to digital strategy. Listen in for tips on developing long-term relationships within your community, incorporating video marketing, and evaluating the effectiveness of local services ads for lead generation. Plus, learn why tracking analytics is the backbone of any successful marketing plan—especially for home service businesses striving to stand out in a crowded marketplace.

In this episode, you’ll discover:

• How to identify and avoid unethical marketing practices
• Key insights for website optimization that drives leads
• The role of customer experience and reviews in building brand authority
• Best practices for optimizing your Google Business Profile
• Ways to use community engagement and video marketing to connect with local audiences
• The importance of tracking analytics and focusing on measurable results

Don’t let shady tactics jeopardize your business. Equip yourself with the knowledge you need for sustainable, ethical marketing success in the home service industry.