Why should you pursue international business expansion—and what does it take to be successful? More often than not, there’s a single answer: people. You’re looking to hire the best global talent. Or you need to hire abroad to help you carry out your market entry strategy. 

“Employers are not only looking for low-cost labor,” says Deirdre Mendez, director of the Center for Global Business at the University of Texas’ McCombs School of Business. “They may actually be looking for someone with specific expertise that they are lacking.” 

In this episode, we dive into the HR considerations (yep, the people aspect) of global growth, talking to Mendez and others in the know. We cover: 

• Why more and more companies are expanding to hire 
• How hiring can make or break your global expansion strategy 
• What an employer of record is, and why it may be your best bet for expansion 

Chris Hurst, director of accounting at Younique, a direct sales cosmetics company, discusses how getting hiring right was crucial to his organization’s expansion. 

“When we decided to expand, we really ramped up our foreign teams with hiring people that can translate, people that can market our stuff in that language and culture, and also sales teams,” Hurst says. 

We also talk to Bjorn Reynolds, CEO and founder of Safeguard Global, who pioneered the employer of record model that Hurst and others have come to rely on when expanding internationally. 

“Very simply, we enable our customers to put their talent into our entities,” Reynolds says. “We manage every aspect of the HR, payroll and compliance on behalf of our end customer for that employee.” 

Additional resources: 

What is an employer of record? 

5 considerations for your global expansion strategy 

Your company needs to hire global talent—here's a playbook 

Introducing Expand or Expire, a new podcast from Safeguard Global, your ultimate guide to building and maintaining global workforces. It's about international expansion strategy and labor market trends, global talent, payroll management, employer of record solutions, legal compliance, and remote work. Throughout the show, we'll reveal the secrets to global growth success by featuring perspectives from HR thought leaders, employees, and experts. Expand your mindset, and your business, or expire. 

To learn more, visit: safeguardglobal.com/podcast