• Episode 6: Aimee Smale – How a leap of faith leads to fashion success

  • Feb 5 2025
  • Length: 55 mins
  • Podcast

Episode 6: Aimee Smale – How a leap of faith leads to fashion success

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  • Summary

  • Aimee Smale is the fearless entrepreneur behind one of the UK’s most sought-after fashion brands, Odd Muse, renowned for its refined aesthetic, minimalist style, and impressive growth. Taking a leap of faith, she launched her brand from her bedroom during lockdown, leaving behind her job at ASOS to pursue her vision. In just three months, a single product generated over £100k in sales—an early testament to the brand’s undeniable appeal. With no guarantees but an unshakable belief, Aimee has redefined modern fashion entrepreneurship. Whether you’re an aspiring business owner, a fashion lover, or someone inspired by bold career moves, Aimee’s journey proves that success favours those who dare to take the risk.


    FOLLOW AIMEE


    https://www.instagram.com/aimeesmalex/


    Odd Muse: https://www.instagram.com/oddmuselondon/


    FOLLOW US


    Instagram: https://www.instagram.com/weareladieswholaunch

    TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1

    Youtube: https://www.youtube.com/@Weareladieswholaunch


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