In this episode of The Freedom Experience, I sit down with Bo Burlingham, celebrated author of Small Giants, The Great Game of Business, and Finish Big, to discuss what it really takes to build a business that lasts. Bo has spent decades observing and writing about businesses that prioritize greatness over growth. In our conversation, we explore the principles of Evergreen companies, the importance of mojo, and why businesses with a clear purpose stand the test of time.

🎥 Watch this conversation on YouTube. And SUBSCRIBE!

Key Themes:

🔹 The Principles of Evergreen Companies
Bo breaks down the seven core principles that define Evergreen companies—from Purpose to Perseverance—and explains why these timeless qualities contribute to long-term success.

🔹 Mojo: The Magnetic Force of Great Businesses
Discover the concept of mojo and how it creates a magnetic pull that draws in employees, customers, and partners who genuinely care about the business.

🔹 The Purpose Behind Profit
Why great companies view profit as a byproduct of serving their customers exceptionally well, rather than the ultimate goal.

🔹 Long-Term Thinking in a Short-Term World
Bo shares why Evergreen businesses adopt a long-term perspective, resisting the pressures of short-term gains and focusing instead on enduring impact.

🔹 Ownership Structures That Build Legacy
We explore how family-owned and employee-owned businesses preserve their core values across generations, ensuring that the company's legacy lives on.

Quotes from the Episode:

💬 “Growth for growth's sake isn't the answer. Great companies know what matters most and stick to it.”
💬 “Mojo is like charisma for a business—it makes people want to be part of your story.”
💬 “Evergreen businesses aren’t afraid to go against the grain. They prioritize people and purpose over short-term profits.”

Links & Resources Mentioned: 🌍 Small Giants Community: https://smallgiants.org
📚 Another Way: Building Companies That Last (Book): https://a.co/d/c0kvE4Z
🔗 Connect with Bo Burlingham on LinkedIn: https://www.linkedin.com/in/bo-burlingham

Actionable Takeaways:

✅ Identify the core purpose that drives your business beyond profit.
✅ Evaluate your business through the lens of the seven Evergreen principles.
✅ Foster a sense of ownership and purpose across your team to build long-term resilience.

🎧 If this episode resonated with you, subscribe, share, and leave a review. For more insights on building a purpose-driven, enduring business, visit jeanmoncrieff.com.