In this episode of The Freedom Experience, Jean Moncrieff speaks with Bruce Eckfeldt, a seasoned entrepreneur, coach, and expert in agile development and strategic growth. Bruce shares his unconventional journey from architecture to founding a successful agile software development company and the valuable lessons he learned along the way. This conversation dives deep into the critical elements of scaling a business, preparing for an exit, and overcoming the personal challenges that often accompany these transitions.

Bruce offers actionable insights into aligning business goals with personal values, building a sellable business, and navigating life after an exit. Whether you're just beginning to think about your exit strategy or actively preparing to sell, this episode is packed with valuable lessons to help you master the journey.

🔑 KEY TAKEAWAYS:

• Understanding Your Why:
  Bruce explains why aligning personal and professional goals is the foundation of business success. Without a clear "why," scaling or exiting a business can feel meaningless and unfulfilling.

• Preparing for an Exit:
  Successful exits are built years in advance. Bruce highlights the importance of cleaning up financials, building a strong leadership team, and telling a compelling story to potential buyers.

• Freedom Through Choice:
  Freedom is about creating options. Bruce emphasizes how business owners can design their lives and careers around the choices that matter most to them.

Links and Resources:

• Connect with Bruce Eckfeldt on LinkedIn
• Check out Bruce’s Amazon Vinyl Wishlist: Link
• Bruce's website: Link
• Watch all episodes of The Freedom Experience on YouTube