The truth is, most people won’t immediately buy your service or product at first glance at your website, especially if they’re only just becoming aware of you today. The buying process takes time and a carefully planned strategy to take your prospect from a browser to a buyer. In marketing automation, your businesses’ sales funnel is a multi-step, multi-modality process that moves prospective browsers into buyers.

The goal of your entire sales funnel is to solve your customer’s problem. Once you understand their problem, you can create content to draw them in, and then offer your services that can help solve their business problems.

In this episode, we speak with Louis Lucas of The Property Education Company on how to architect a sales funnel that can be used to promote your services and grow your business. We deep dive into the ideal number of automated emails to send before sending a more nurtured and customized email to prospective clients.

A great sales funnel is an effective way to access insight into your potential customer’s thought process, challenges, and decisions. Turn cold prospects into hot leads through a great sales funnel.

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RESOURCES MENTIONED IN THIS EPISODE:

• GoDaddy
• Wordpress
• Thrive Architect
• Ontraport
• Active Campaign