In this episode, we’re giving you an exclusive sneak peek of Chapter 2 from the full audiobook, which will be released in March 2025.

Tune in to hear this special preview and get a taste of what’s inside!

Ready to dive deeper? Purchase "Engage: The Definitive Guide to Video Strategy for Business" today:

Buy the Book

"Engage" is your go-to resource for mastering video strategy in business. Whether you're starting out or looking to refine your approach, this book delivers actionable insights to help you succeed.

Don't miss the full audiobook release in March 2025! Subscribe to our podcast for updates and more exclusive content.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Welcome to episode 1 of our podcast! In this episode, we are excited to give you a sneak peek of Chapter 1 from the upcoming audiobook "Engage: The Definitive Guide to Video Strategy for Business."

Listen Now

You can listen to the sneak peek directly in this episode. Stay tuned for the full audiobook release in March 2025!

Purchase the Book

Interested in diving deeper? Purchase the book "Engage: The Definitive Guide to Video Strategy for Business" now:

Buy the book

About the Book

"Engage" offers a comprehensive guide to leveraging video for business strategy. Whether you're new to video marketing or looking to refine your approach, this book provides actionable insights to help you succeed.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

In episode 305 of my podcast, Engage Video Marketing, I’m thrilled to celebrate a major milestone—the launch of my new book, Engage: The Definitive Guide to Video Strategy for Business. This episode is a bit different, as AI hosts from Google's Notebook LM take the reins to dive into the key strategies and insights from my book. They explore the vital role video plays in today’s digital world, my 'Simple 7' video framework, and the idea of creating detailed customer avatars. Whether you’re just starting out or already experienced in video marketing, I believe this episode—and my book—will provide you with practical tools and inspiration to take your strategy to the next level.

Chapters:

• (00:00) Ben Amos: Engage is the definitive guide to Video strategy for business
• (01:17) The Definitive Guide to Video Strategy for Business is available online now
• (03:47) Ben Amos' new book Engage the Definitive Guide to Video Strategy for Business
• (04:47) Ben says that video isn't optional anymore, it's a necessity
• (05:54) He has a unique approach to video marketing that flips the script
• (07:19) The beginning of the customer journey is all about awareness
• (11:31) Using video to guide customers through each stage of the customer journey is easy
• (15:27) Why video is a short personal introduction to your brand or business
• (16:23) People connect with narratives and when they see success stories it builds credibility
• (17:13) Ben says the key is to capture authentic testimonials that feel genuine
• (19:11) Next up is the bite sized video content. People are consuming content on the go
• (20:39) Ben recommends AI videos for those who are a little bit camera shy
• (22:02) The next two videos in his Simple 7 focus on guiding your audience towards a purchase decision
• (23:19) What's the next video type that's focused on conversion
• (24:48) Engage is a masterclass on video marketing. It's a complete guide

Links & Resources:

• Engage: The Definitive Guide to Video Strategy for Business.

https://engagevideomarketing.com/book

• Google Notebook LM

https://notebook.google.com

Quotes from the Episode:

"Video isn't just nice to have, it's essential."

Ben Amos

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes